AkzoNobel Launches Digital Platform for Powder Coatings in Mexico
en.Wedoany.com Reported - AkzoNobel has announced the official launch of the My Interpon Portal digital platform in the Mexican market, simultaneously introducing the Interpon Ready-to-Ship series of powder coating products specifically designed for local customers. This initiative aims to help manufacturing enterprises access powder coatings more conveniently, enhancing responsiveness and transparency in the procurement process.
The My Interpon Portal offers 24/7 online ordering functionality, allowing users to compare products, access technical data, and use a 3D color visualization tool to preview coating effects. The platform is designed to simplify the powder coating procurement process, enabling customers to complete selection and ordering more efficiently. The simultaneously launched Interpon Ready-to-Ship series includes 54 commonly used powder coatings, covering categories such as polyester and super-durable systems, with delivery achievable within 2 to 3 working days. The company stated that this move directly responds to the manufacturing industry's practical needs for rapid procurement and stable supply channels. All Interpon coatings are free of volatile organic compounds, reflecting a strong emphasis on environmental performance.
Baron Schreuder, Commercial Director for AkzoNobel Powder Coatings North America, commented: "Customers increasingly expect speed, simplicity, and reliability when ordering powder coatings. With the launch of the My Interpon Portal and the Ready-to-Ship series in Mexico, we are providing them with greater visibility and control."
By integrating digital tools with localized inventory solutions, AkzoNobel aims to help industrial customers shorten decision-making cycles, reduce inventory pressure, and respond more flexibly to changes in production schedules. Mexico's manufacturing sector has been expanding continuously in recent years, placing higher demands on the efficiency and reliability of supporting supply chains. Digitally integrating the selection, ordering, and delivery process for powder coatings helps eliminate communication delays and information asymmetry inherent in traditional procurement.
Currently, the platform and the Ready-to-Ship product series are officially operational in Mexico. Looking ahead, AkzoNobel plans to continue expanding the coverage of these digital services and rapid delivery solutions to other markets in Latin America, responding to the region's growing demand for industrial coatings.
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