en.Wedoany.com Reported - Brazilian electrical equipment manufacturer WEG has announced the opening of a paint manufacturing plant and distribution center as part of its expansion plan in the North American paint market. The plant is located in Manitowoc, Wisconsin, while a distribution center has been established in Duluth, Georgia.

The new plant in Manitowoc will produce Heresite Protective Coatings technology. This technology originally belonged to a North American company specializing in industrial coatings for harsh environments, whose assets were acquired by WEG in 2025. WEG stated that by incorporating high-value-added solutions for key applications such as HVAC, oil and gas, and water treatment, this operation strengthens the company's paint product line and enhances the competitiveness of WEG coatings in more technically demanding fields.

The distribution center in Duluth will expand the logistics infrastructure of WEG's paint division in the United States, improving product availability, shortening delivery lead times, and bringing it closer to major consumer markets. The center will serve as a strategic distribution hub for industrial coatings, anti-corrosion coatings, and high-demand application solutions, directly supporting the company's commercial expansion in the United States.

Rafael Guerreiro Torezan, Managing Director of WEG Coatings, stated that these investments are key steps toward achieving sustainable growth in the North American paint business. By combining local production, specialized expertise, and more efficient logistics, the company is expanding its ability to meet the needs of various industrial sectors with high-performance solutions.

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