en.Wedoany.com Reported - Hostelería #PorElClima, a sustainability initiative platform for the Spanish hospitality industry, has reached a cooperation agreement with energy company Contigo Energía, aiming to promote the use of 100% renewable electricity in bars, restaurants, and cafes, thereby reducing emissions related to energy consumption and enhancing business competitiveness.

This partnership comes at a critical time for the hospitality sector. According to data from the 2025 Hospitality Climate Action Observatory, electricity consumption accounted for 62% of the sector's emissions in 2024, making it the main source of environmental impact. This data identifies energy efficiency improvement as one of the key levers for driving the hospitality industry towards a more sustainable model, aligning with international climate commitments.

Under the agreement, affiliated establishments will enjoy preferential conditions for photovoltaic self-consumption, air source heat pumps, and electric mobility solutions, with discounts on specific services. For large enterprises in the sector, the agreement also adds centralized invoice management, monthly summaries, and flexible payment options adapted to their operational needs.

The project participation process is simple. Interested businesses only need to fill out an online form and submit a recent electricity bill. Based on this information, Contigo Energía will develop a personalized plan within approximately 48 hours.

Establishments joining Hostelería #PorElClima can receive free personalized energy consulting services from Contigo Energía, including detailed electricity bill analysis, contracted power studies, advance energy-saving simulations, and estimates of CO₂ emission reductions achievable by switching to renewable energy. Each business will also receive a plan tailored to its consumption, with no long-term commitment required.

Luis García, General Manager of Contigo Energía, emphasized that this initiative will enable bars, restaurants, and cafes to "reduce their energy costs and carbon footprint, proving that sustainability and competitiveness can go hand in hand." Juan Ortiz, General Manager of ECODES, stated that the latest Climate Action Observatory confirms the important role of the hospitality sector in the ecological transition, and this partnership will promote the adoption of renewable energy in the sector, "reducing emissions and enhancing its competitiveness."

Esther Morillas, Vice President of Public Affairs, Communication, and Sustainability at Coca-Cola Europacific Partners Iberia, said: "At Coca-Cola Europacific Partners, we are committed to achieving carbon neutrality across our entire value chain by 2040. But we know that transformation is only possible if we move forward together with our customers and allies." She emphasized that Hostelería #PorElClima aims to provide the sector with "concrete, accessible, and practical tools to reduce emissions, improve efficiency, and turn sustainability into a genuine business opportunity."

The initiative also plans to issue annual certificates proving that businesses use 100% green electricity, and they can obtain the international EKOenergy label, a mark that allows companies to demonstrate their commitment to sustainability to customers and suppliers.

The promoters of the initiative stressed the significant value of this partnership in accelerating the energy transition of one of Spain's most representative economic sectors. Hostelería #PorElClima, launched by ECODES in collaboration with Coca-Cola and supported by the Spanish Hospitality Association, currently has nearly 20,000 affiliated establishments that have implemented over 330,000 climate actions. Through this new agreement, the initiative further strengthens its commitment to transforming sustainability into tangible opportunities for energy savings, innovation, and growth for bars, restaurants, and cafes across the country.

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