en.Wedoany.com Reported - Alares has launched a smart Wi-Fi solution for the enterprise market, which transforms wireless networks into a marketing channel. The product, offered by the Alares Empresas division and developed in partnership with Easy Auth, primarily serves commercial establishments with customer foot traffic. Through Alares access points, businesses can display promotional offers to consumers while providing network access.

Alares Chief Technology Officer Anderson Jacopetti stated in a press release that Wi-Fi in commercial establishments possesses an often underestimated asset: the moment a customer connects to the network. This moment can be used to identify customers, verify data collection, and initiate automated communication in a secure, legal, and transparent manner.

The solution operates by directing users to a personalized login page when they connect to the store's Wi-Fi. After a quick registration and acceptance of the General Data Protection Law (LGPD), the network is released, and the customer enters the company's potential customer database. Alares explains that the platform supports post-login activity push notifications, creation of Net Promoter Score (NPS) surveys, and integration with Customer Relationship Management (CRM) tools, including systems such as Piperun, RD Station, and IXC. All access login information is stored in accordance with the Brazilian Internet Civil Rights Framework (Marco Civil da Internet). The solution also includes a login page advertising feature, which can be used to run marketing campaigns, push promotions, upsell, and sell advertising media to local businesses.

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