en.Wedoany.com Reported - The first Markestrat Summit, organized by Harven Agribusiness School in partnership with ABC Brasil Bank, was recently held in Ribeirão Preto. As the largest communication platform in the distribution of Brazilian agriculture and veterinary inputs, AgroRevenda participated in the summit. Over a hundred professionals from companies, industries, dealers, distributors, sugar mills, and cooperatives across Brazil engaged in in-depth discussions on the current turbulent global economic, political, and financial landscape, and witnessed the launch of Markestrat Consulting's new business unit, Markestrat Intelligence And Data (MIND).
The summit was hosted by Marcos Fava Neves and Roberto Fava Scare, with the full participation of Markestrat's expert team, including Matheus Alberto Cônsoli, Elio Galli Neto, Fernando De Cesare Kolya, Fabio Matuoka Mizumoto, José Carlos de Lima Júnior, Luciano Thome e Castro, Mairun Junqueira Alves Pinto, Lucas Sciencia do Prado, Rodrigo Alvim Afonso, and Tássia Gerbasi. The event also attracted an online audience and was attended by federal deputies Pedro Lupion and Arnaldo Jardim.
Pedro Lupion, President of the Parliamentary Agricultural Front (FPA), noted in his speech that agriculture is simultaneously suffering from multiple issues, the most severe being the intrusion of politics onto the farm. He stated that high public spending is driving up interest rates, and there is an urgent need for administrative reform to reduce the state's costs and size. Lupion also criticized the federal government's opposition to the rural debt payment bill and legislative changes regarding working hours, calling on the entire sector to support candidates who truly defend agriculture.
FPA Vice President Arnaldo Jardim emphasized that the most important issues are properly handling solutions for judicial reorganization, improving rural insurance, reviewing the Banco do Brasil credit manual, and optimally integrating financing with the capital market. Both deputies also criticized the "negative environmental agenda" prevailing in the Chamber of Deputies and the Senate, which they believe hinders technological advances such as irrigation. Pedro Lupion expressed concern over labor issues, pointing out that if a law ensures all CLT employees two days off per week, a company like Aurora, which currently employs 52,000 workers, would need to hire an additional 11,000 employees. He stressed that the cooperative, due to a lack of Brazilian workers, has already had to hire workers from Haiti, Venezuela, and Africa, and that 40,000 positions across Brazil remain unfilled due to a shortage of domestic labor.
The summit also covered topics such as economic outlook, international competitiveness, tariff policies, external market restrictions, and the impact of geopolitical conflicts on agricultural production. In his opening speech, Daniel Xavier, Chief Economist at ABC Brasil Bank, stated that the United States will maintain higher tariffs on suppliers for a long time, and for Brazil, the key is to engage in extensive negotiations. He highlighted a 40% increase in oil prices, the "complete paralysis" of shipping through the Strait of Hormuz, and multiple issues facing the United States. He projected the Selic rate at 14.25% in 2026, with only a slight decline after 2027. The Brazilian Central Bank will need to maintain a tight policy to control inflation, with GDP growth near 2% driven by agriculture, exports, and domestic oil. Daniel Credidio, an executive at ABC Brasil Bank, noted that the bank has operated in Brazil for 37 years, allocating 25% of its business to agribusiness, covering multiple sectors including agriculture.
Matheus Alberto Cônsoli reviewed the 22-year history of Markestrat Consulting. Incubated at the University of São Paulo (USP) in the 1990s, the company now collaborates with over 600 dealers in 30 countries and twenty of Brazil's largest input distributors. Harven Agribusiness School, founded in 2023, partnered with ABC Brasil Bank to host the summit. During the event, the company launched its new business unit, MIND (Markestrat Intelligence And Data).
Professor Marcos Fava Neves, looking to the future, noted that the world will continue to rely on Brazil to meet dietary needs. He listed positive factors, including using agriculture to replace diesel, the potential to increase production area by up to 20 million hectares, and dozens of corn, sugarcane, sorghum, and wheat ethanol plants under construction. Fernando Kolya introduced the establishment of MIND and released the research report "Brazilian Agricultural Outlook 2026-2035: Opportunities for Brazilian Agribusiness." The report indicates that with 8.7 million people on Earth today, the population will increase by 654 million by 2035, requiring products from Brazilian fields. Soybeans and corn will advance in planted area, production, and fuel use. The report also states that China will continue to aim for greater food self-sufficiency, with imports declining from 109 million tons to 31 million tons by 2035. Strategic goals also include increasing Brazil's storage capacity by an additional 60 million tons of grain.
The conference concluded with a discussion panel featuring Markestrat analysts, Luiz Osório Dumoncel, Chairman of the Board of 3Tentos, and the Commercial Director for Agribusiness in the Southeast Region of ABC Brasil Bank. Luiz Osório Dumoncel stated that 3Tentos' success stems from its cohesion with rural producers and suppliers. This input distributor, with a 30-year history and 30,000 shareholders, operates in seeds, grains, pesticides, and corn ethanol production.
This article is compiled by Wedoany. All AI citations must indicate the source as "Wedoany". If there is any infringement or other issues, please notify us promptly, and we will modify or delete it accordingly. Email: news@wedoany.com
