en.Wedoany.com Reported - Baoshan Iron & Steel Co., Ltd. (Baosteel, 600019.SH) globally launched NeoMETA, a new energy materials base brand, in Shanghai on June 16, 2026, with the brand slogan "Originating from Mountains and Rivers, Powering the Future with Wisdom." This marks Baosteel's strategic transformation from a single advanced materials producer to a comprehensive solution provider for the entire new energy chain, elevating its new energy products from a series to a brand.
Baosteel is a globally leading modern integrated steel enterprise and a core subsidiary of China Baowu Steel Group. It was listed on the Shanghai Stock Exchange in 2000. The company focuses on the production and R&D of high-end sheet and special steel products, holding a leading position in sectors such as automotive steel sheets and silicon steel.
In the NeoMETA brand name, "Neo" represents new quality productive forces, emerging business forms, and new energy, highlighting Baosteel's strategic leap from traditional steel to high-end new energy materials. "Meta" embodies both "origin, foundation" and "transcendence, leadership," carrying Baosteel's mission to strengthen the foundation of an energy powerhouse with a steel-centric materials matrix. As Baosteel's base brand for new energy materials, NeoMETA oversees various product, technology, and service sub-brands, aiming to serve the entire new energy industry chain with a full spectrum of high-end new energy materials. In recent years, Baosteel has made new energy materials a core focus for cultivating new quality productive forces, strategically deploying around three key links—"power generation, transmission, and automotive"—with multiple technologies achieving global firsts.
Its product matrix covers all categories including automotive steel sheets, silicon steel, heavy plates, hot-rolled steel, cold-rolled steel, steel pipes and special steel, color-coated steel, aluminum, magnesium, and carbon fiber, spanning the entire new energy chain such as wind power, photovoltaics, hydropower, nuclear power, energy storage, and new energy vehicles. Core products include 2.4 GPa-grade hot-formed Giga Steel, 0.1 mm "Cicada Wing" silicon steel, and "Danxia Steel" super weather-resistant steel, forming a complete brand system covering the entire industry chain, all product types, and multiple scenarios. Leveraging a full-process manufacturing system coordinated across multiple bases including Baoshan, Zhanjiang, WISCO, and Meishan, NeoMETA deeply integrates low-carbon metallurgy technologies to provide green and stable material assurance for the new energy industry chain.
The launch of the NeoMETA brand is a key move by Baosteel to align with the national new energy strategy, helping to consolidate its market position in the high-end new energy materials sector.
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