en.Wedoany.com Reported - Physical AI company Applied Intuition announced on June 17, 2026, that it will introduce its Self-Driving System (SDS) to Japan, enabling road operations in one of the world's most complex driving environments.
Applied Intuition's SDS utilizes end-to-end technology, capable of adapting to Japan's densely populated urban areas, multi-exit intersections, left-hand traffic, and diverse regional driving conditions. The system operates without high-definition maps or lidar, relying solely on industrial-grade cameras and radar sensors, providing automakers with an open platform to deploy L2+ and L2++ level driver assistance features while retaining control over the in-vehicle experience.
This deployment marks Applied Intuition's expansion into the Asian market less than a year after launching its SDS for Automotive platform in North America and Europe. The company had previously engaged in L4-level trucking operations in Japan through a partnership with Isuzu Motors. The expanded SDS for Automotive platform now offers driver assistance features including intelligent parking, active safety, and point-to-point urban driving, and is commercially available, laying the groundwork for future L3 and L4 level advanced capabilities.
Qasar Younis, co-founder and CEO of Applied Intuition, stated that the SDS was designed from the outset to rapidly adapt to different regions, regulations, and driving conditions, and its introduction to Japan demonstrates the flexibility of its architecture.
On the technical front, Applied Intuition's SDS platform is driven by real-world and synthetic data, with neural networks capable of controlling the vehicle in various environments such as urban driving, highways, parking, and vehicle summoning with minimal human intervention. The system supports a wide range of computing architectures, including the NVIDIA DRIVE platform with passive cooling technology, enabling automakers to deploy advanced driver assistance features at scale without relying on a single hardware ecosystem.
To support deployment in the Japanese market, Applied Intuition has established localized vehicle operations and data management infrastructure to collect and process data specific to Japanese roads, driving behaviors, and regulatory requirements. This infrastructure is designed to accelerate the SDS's ability to adapt to new operational regions and drive performance improvements globally.
Founded in 2017, Applied Intuition is currently valued at $15 billion, providing tools and infrastructure, operating systems, and autonomous driving services for the automotive, defense, trucking, construction, mining, and agriculture sectors. 18 of the world's top 20 automakers, as well as the U.S. military and its allies, rely on its solutions. The company is headquartered in Sunnyvale, California, with nearly 20 offices worldwide, including Tokyo, London, Munich, Seoul, and Washington, D.C.
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