en.Wedoany.com Reported - Sonora's automotive industry cluster (Clúster Automotriz de Sonora, CLAS) is advancing a strategic integration aimed at strengthening ties among automotive companies, suppliers, service providers, and institutions to enhance the state's competitiveness and create conditions for attracting new investment.
Juan Carlos Campoy, President of the Sonora Automotive Cluster (CLAS), noted that although the organization is one of the youngest members of the National Network of Automotive Clusters (Red Nacional de Clústeres Automotrices), it aims to address a long-standing need for coordination in a state with a rich manufacturing history.
The cluster is approaching its second anniversary. Campoy stated that after Ford's four decades of operations in Sonora, the region finally has a cluster that can unite stakeholders and coordinate efforts. Sonora's automotive history is closely tied to the arrival of Ford Motor Company, whose plant began operations in 1986, becoming a pillar of the state's industrial development. Unlike other states with strong automotive industries, Sonora previously lacked an organization integrating all links of the value chain.
The cluster's primary task at this stage is to identify and connect all automotive-related enterprises in the state. Campoy explained that the current focus is on coordinating the industrial map across Sonora, striving to connect all companies involved in manufacturing automotive parts, products, or even automotive-related services. This effort aims to gain a clearer understanding of existing industrial capabilities and strengthen cooperation opportunities among local businesses, suppliers, and potential investors. Beyond regional integration, the organization is also dedicated to promoting Sonora as a destination for new investment in automotive manufacturing and related industries.
Campoy emphasized that building trust and providing a positive experience are crucial when international investors engage with Mexico and its various regions. Beyond logistics, the attitude toward visitors and the ability to build trust can influence investment decisions. In an increasingly demanding global environment, trust is one of the most important assets for competing for new production projects. Trust is not won overnight; it must be cultivated. The private sector, industrial clusters, and government should work together to strengthen the certainty and competitive image that investors seek.
With four decades of automotive manufacturing experience and the presence of numerous key companies, Sonora is consolidating its industrial ecosystem by enhancing coordination among production entities. The establishment of the Sonora Automotive Cluster is a step toward long-term strategic integration, focusing on supplier development, investment promotion, and building a stronger supply chain. As the trend of reshuffling North American production chains develops, the state aims to leverage its industrial capabilities and strategic location to increase its participation in the national automotive and manufacturing sectors.
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