en.Wedoany.com Reported - German sports car manufacturer Porsche AG plans to further streamline its operations and enhance efficiency. In a speech released ahead of the annual general meeting on June 23, 2026, Porsche CEO Michael Leiters stated: "Our product lineup has become overly complex, even compared to our competitors." The company will significantly reduce the number of models and configuration variants, while considering expanding the range of high-margin vehicles, including both traditional sports cars and large SUVs.

Headquartered in Stuttgart, Germany, Porsche is a high-end sports car brand under the Volkswagen Group. Leiters stated that the company is currently conducting a comprehensive review of its R&D system, while also strengthening synergies with various platforms and models under its parent company, Volkswagen. Since its IPO, Porsche's stock performance has lagged behind the European automotive industry index by 55 percentage points and the German DAX index by 144 percentage points. Compared to the time of its listing, Porsche's vehicle sales have declined by approximately one-fifth, yet product complexity, fixed costs, and investment demands have continued to rise.

Currently, Porsche is facing a dual impact from declining sales in the Chinese market and increased tariffs imposed by the United States. Leiters still expects the company's operating profit margin for the 2026 fiscal year to remain between 5.5% and 7.5%, but it is unlikely to return to the high profit margins previously set in the near term. Leiters plans to detail the reform plan at the Capital Markets Day event scheduled for this autumn.

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