en.Wedoany.com Reported - Joy Energy has opened a new electric mobility hub in Moema, in the southern zone of São Paulo, integrating electric vehicle charging, an automated convenience store, and car rental services for ride-hailing drivers. The aim is to transform charging stations into support points for everyday street workers.
Luiz Henrique Tintori, owner of the hub, stated that the goal is to provide electric vehicle drivers with a more comfortable, safe, and friendly charging experience, creating a differentiated facility for the city of São Paulo. The model aims to meet the growing demand in the urban mobility market: reducing operational costs while offering more infrastructure for professionals who rely on vehicles as a source of income. The hub brings together different solutions in one environment, rather than being just a charging location.
Jonathan Natanael da Silva, founder of Joy Energy, stated that the company has created a complete model that generates real value for drivers and new revenue streams for franchisees. According to the company, the advancement of electric vehicles in Brazil has opened up space for business models in charging and services. For ride-hailing drivers, the cost savings from using electric vehicles can be a significant factor, especially in daily routines involving long hours and high fuel consumption.
The location in Moema aligns with the brand's strategy of installing hubs in areas with high vehicle traffic, strong demand for urban services, and significant potential for electric mobility adoption. Located in a bustling area of São Paulo's capital, the neighborhood now features facilities aimed at drivers and investors interested in this sector. The automated convenience store is designed to better utilize drivers' dwell time at the location; while their vehicles are charging, drivers can rest, purchase goods, and organize their work schedules.
Priscilla Aitelli, CEO of Joy Energy, emphasized that when a driver finds a place to charge their car, rest, and address their needs, the hub becomes part of their daily routine. For franchisees, the model combines different revenue streams within a single operation. Joy Energy is betting on integrating charging, electric vehicle rentals, convenience stores, and proprietary technology to increase usage frequency and enhance business viability. The company also views this model as a response to changing consumption and mobility behaviors in large cities.
With the launch of the new hub in Moema, Joy Energy is advancing its expansion plans through electric mobility franchising. The brand aims to expand its presence across different regions of the country, bringing the hub concept to cities and neighborhoods with the potential to connect drivers, investors, and the new demands of urban mobility.
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