en.Wedoany.com Reported - Akamai Technologies announced the launch of its AI Brand Presence solution on June 25, aimed at helping businesses optimize their websites for AI search and AI agents.

Patrick Sullivan, Vice President of Security Strategy and Chief Technology Officer (CTO) at Akamai, stated that businesses need to rethink their approach to bots from "two sides." On one hand, the threat of cyberattacks leveraging artificial intelligence (AI) is growing, and concerns about bots, including AI agents, have rapidly intensified since the emergence of Mythos, making it a critical issue to address "bad" bots. On the other hand, regarding "good" bots, people are increasingly using generative AI to obtain information needed for actions and decisions. Sullivan noted that ranking high and being cited by bots in searches has become a key goal for brands.

Using the example of planning a trip to Japan, Sullivan explained that in the future, it is expected to go beyond itinerary proposals, transitioning to an era where AI agents book hotels and tickets on behalf of users, further enhancing the importance of Generative Engine Optimization (GEO). According to Akamai, AI bot traffic has increased by over 300% year-over-year. The newly launched AI Brand Presence is a solution designed to improve responses to "good" bots, helping brands gain a search advantage in the generative AI era.

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