en.Wedoany.com Reported - The Fiat Argo has reached a cumulative production of 750,000 units in the Brazilian market, establishing itself as one of the manufacturer's main models in the country. This milestone comes as the current generation hatchback nears the end of its lifecycle, with Fiat preparing to launch a new generation in the coming years.
Launched in 2017 and produced at the Stellantis plant in Betim (MG), the Argo has grown to become a pillar of Fiat's locally produced lineup in Brazil. In 2025, it was Fiat's second best-selling model in the country, with 102,636 units sold; over the past four years, it has consistently ranked among the ten best-selling cars in Brazil.
Throughout its lifecycle, the Argo has undergone several mechanical and technological upgrades to remain competitive. In 2023, the model introduced a version equipped with a CVT gearbox and the 1.3 Firefly engine (with up to 107 hp), a powertrain that ranks among the most economical automatic options in its segment. Currently, the hatchback is available in five trim levels, offering features such as wireless Android Auto and Apple CarPlay multimedia center, automatic digital air conditioning, rear parking sensors with graphic display, and keyless entry and start system.
Frederico Battaglia, Head of Fiat and Abarth in South America, stated: "The Fiat Argo reaching 750,000 units in just nine years demonstrates the strength of a project designed to make a strong impact on the segment. The Argo is a key model for Fiat in Brazil, combining design, efficiency, technology, and excellent value for money, always meeting the real needs of Brazilian consumers." This year, the Argo also joined the Sustainable Vehicle IPI (Industrialized Products Tax) program, a federal government initiative that provides tax reductions for vehicles meeting program criteria.
This production milestone comes as Fiat advances the development of the next-generation Argo, which will be the Brazilian version of the Grande Panda. The model is expected to be one of the main highlights of Fiat's 50th anniversary celebrations in Brazil. The future hatchback will adopt the platform of the European Grande Panda: Smart Car, the same architecture as the Citroën C3, which will replace the current platform and simplify some elements of the European model. As a result, the new Argo will be slightly shorter, at approximately 3.99 meters in length, while the wheelbase will increase from 2.52 meters to about 2.54 meters to optimize interior space utilization. In terms of powertrain, the model may retain the 1.0 three-cylinder Firefly and 1.3 Firefly engines, with higher-end versions potentially introducing the 1.0 turbocharged T200 engine for the first time, paired with a 12-volt mild hybrid powertrain, already used in the Pulse and Fastback Hybrid. Until the new generation arrives, the Argo remains one of Fiat's main representatives in the compact hatchback segment.
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