en.Wedoany.com Reported - Song Qizhu, Secretary of the Party Committee and Chairman of China Broadcasting Network (CBN), recently led a team to conduct research in Xinjiang, visiting grassroots frontline units of the Urumqi branch to understand operational conditions, and held discussions with cadres and employees of the Xinjiang Company and the Corps Company.
Song Qizhu inspected the company's development history, customer service efficiency, business operations, and marketing innovations on site. He also visited the Sijian residential community in Urumqi's Xinshi District, focusing on understanding the effectiveness of integrated television deployment and the progress of the "dual improvement" initiative.
During the symposium, Song Qizhu stated that the Xinjiang Company should leverage its border location, network advantages, and multilingual characteristics to diligently provide cultural services benefiting people of all ethnic groups, promote the forging of a strong sense of community for the Chinese nation, and simultaneously strengthen industry collaboration, actively deploy new business formats in the digital economy, promote high-quality development through industrial innovation, and contribute the strength of the broadcasting network to Xinjiang's social stability and lasting peace. He put forward five requirements in this regard:
First, adhere to political guidance and safeguard the cultural security barrier. Uphold the Party's comprehensive leadership over state-owned enterprises, consolidate the responsibility system for ideological work, strictly maintain the safety bottom line of network transmission and program broadcasting, and shoulder the era mission of cultural enrichment in Xinjiang.
Second, maintain strategic focus and stabilize the foundation of operations and development. Fully undertake long-term development plans and key project layouts, steadily advance the implementation of various reforms, optimize management mechanisms, smoothly connect various business units, and continuously improve operational efficiency.
Third, leverage resource endowments to seize opportunities in the digital track. Seize policy opportunities in computing power networks and the low-altitude economy, accurately deploy computing power projects based on local industrial needs; tap into the core revenue growth potential of government-enterprise dedicated lines, expand cooperation with key industries such as petrochemicals and mining; accelerate the development of proprietary AI content production tools, expand multilingual digital cultural industries targeting the Xinjiang and surrounding markets, and create a Xinjiang model for CBN's digital economy.
Fourth, deepen central-local coordination and consolidate the synergy of mutual empowerment. The group will continue to empower the Xinjiang Company comprehensively. The enterprise must fully integrate into the overall work framework of the autonomous region, proactively provide services, maintain close contact with relevant departments, smooth reporting and communication channels, and build a work pattern of central-local linkage and concerted efforts.
Fifth, strengthen the cadre team and solidify the foundation for stable development. Earnestly carry out study and education on establishing and practicing a correct view of performance, with the leadership team taking the lead in strictly observing discipline, uniting and collaborating, managing strictly while caring for talent cultivation; coordinate development and security, adhere to the bottom line of operational compliance and risk prevention and control, balance the consolidation of existing assets with the expansion of new growth, and promote the company's steady and long-term progress.
