en.Wedoany.com Reported - Brazil's Minister of Communications, Frederico Siqueira, stated that TV 3.0 is in a mature stage and pledged technical adjustments to expand the standard's market availability. The remarks were made during the closing event of the "Brazil Digital" project in Brasília.

TV 3.0 conducted its first experimental transmission on June 11, covering Brasília, São Paulo, and Rio de Janeiro. However, since its launch coincided with the start of the World Cup, the supply of new standard converters remains very limited. At least three manufacturers offer compatible models, but Intelbras products are listed as out of stock on the company's official website. Device prices range from 690 to 799 Brazilian reais, which is relatively high for the primary target audience of the "Brasil Antenado" project (low-income households). In professional tests, terminals running a modified version of the Android system showed sluggish interface responses and low bitrates.

Siqueira noted that this is a new project in a mature stage, and the technical team will determine new parameters to address difficulties and promote the technology as quickly as possible. He described this as part of a transition to globally innovative technology. He also added that any new technology undergoes a maturation process, and observed potential issues will be resolved by the entire ecosystem of partners.

Against the backdrop of the rise of digital platforms and fragmentation of the advertising market, the deployment of TV 3.0 aims to enhance the competitiveness of broadcast television. Siqueira believes that the new generation of broadcast television is expected to improve the market position of Brazilian broadcasters. He stated that TV 3.0, as an innovation, is intended to extend the life of Brazilian broadcast television and further strengthen it. He also argued that the new standard will make Brazil the first country in Latin America and among the BRICS nations to deploy this technology.