en.Wedoany.com Reported - The Pollack Group (TPG) has partnered with Brandi AI, joining the Brandi Agency Partnership Program. Through this collaboration, TPG will provide clients with brand visibility and control over answers generated by AI platforms such as ChatGPT, Gemini, Claude, and Perplexity.

Brandi AI is an enterprise-level brand intelligence and generative engine optimization platform. TPG integrates Brandi AI's intelligence layer into client projects, helping clients understand how their brands are presented on AI platforms. The collaboration ranges from initial brand audits to ongoing optimization, aiming to strengthen brand credibility signals and proactive citations. Clients in TPG's consumer, technology, travel and hospitality, financial services, and non-profit sectors will benefit from this capability.

Jackie Liu, Senior Vice President at TPG, stated that through Brandi AI, they can show clients their brand's performance in AI-generated answers and reveal the reasons for its presence or absence. Brandi AI identifies factors affecting visibility on tools like ChatGPT and Claude, including missing context and weak trust signals, thereby supporting data-driven actions.

Leah Nurik, Co-founder and CEO of Brandi AI, noted that AI is becoming the first stop in the buyer's journey, and agencies building such capabilities now can help clients lead the way. This partnership will provide a clear path for TPG clients to bridge the gap between traditional brand visibility and AI visibility, enabling them to understand, measure, and improve their presence in AI-generated answers.