en.Wedoany.com Reported - Amazon Web Services (AWS) has announced a series of new programs and incentives aimed at helping partners measure the impact of artificial intelligence on business performance, attract new customers, and increase recurring revenue. These developments were unveiled at the AWS Partner Summit in New York.
Despite the continued rise in AI adoption, McKinsey's 2025 data shows that only 39% of organizations can measure the technology's impact on their profits.
One of the key new initiatives is the launch of the Business Value Realization (BVR) model, designed to support AWS partners in measuring the impact of AI projects after implementation. The program offers market benchmarking, financing tied to key performance indicators, and a new certification for partners who can demonstrate measurable outcomes to customers.
AWS stated that continuous follow-up with customers during the post-implementation phase is crucial for maximizing the value of AI projects. The company noted that for every $1 invested in customer success strategies, up to $3.50 in gross profit can be generated over five years. Additionally, customers may be willing to pay up to 20% more for services from companies that can prove results.
AWS also announced adjustments to AWS Marketplace. Commissions for selling professional services through the platform have been reduced from 2.5% to 0.5%, a move aimed at enhancing the competitiveness of service commercialization and facilitating transactions of any size.
The Marketplace now integrates new AI-powered features, including Agent Mode. This intelligent assistant allows customers to describe their needs and receive solution and service recommendations from AWS partners.
Another new feature is Marketplace Storefronts, personalized digital spaces where partners can directly showcase and sell their solutions on the platform. This feature is already being used by companies such as Acce and SoftwareOne.
AWS revealed that the co-selling process between the company and its partners is now supported by AI agents, which analyze opportunities through AWS Partner Central and provide real-time recommendations. According to the company, 65% of partners using this technology reported higher win rates, and 54% secured larger contracts. Since the solution's launch in March, over 1,000 partners have adopted it.
The strategic enhancement also includes increased support for managed service providers. AWS will offer new tools to test agentic AI solutions, capabilities to manage multiple customers within AWS Partner Central, specialized training programs, and proof-of-concept funding, all aimed at helping partners develop AI-based managed services and create new recurring revenue streams.
Julia Chen, Vice President of AWS Partner Core, stated that the gap between AI investment and business impact is a significant challenge currently facing customers, and therefore represents the biggest opportunity for partners. She emphasized that the company no longer views implementation as the final stage of a project, but rather measures partner success through the business outcomes delivered to customers. AWS is investing to ensure that partners who remain closely engaged with customers after project launch have one of the most profitable business models in the industry.
