en.Wedoany.com Reported - Pakistan's digital export economy hit a historic high in FY2025-26, with IT product exports reaching approximately $4.5 billion. The country's small and medium-sized enterprises are gradually moving away from their traditional reliance on the US and European markets, actively expanding into core markets in the Asia-Pacific region, such as Japan and Singapore.

Data released by the Pakistan Bureau of Statistics (PBS) shows that the country's IT industry maintained uninterrupted growth throughout FY2025-26, compared to export earnings of $3.475 billion in the same period of the previous fiscal year. In addition to conventional software development services, high-growth sectors such as Business Process Outsourcing (BPO), Software as a Service (SaaS), and gaming are accelerating their expansion into global markets. This growth is driven by Pakistan's young, cost-competitive, and highly skilled workforce, which continues to serve international clients on a large scale.

Nagesh Devata, Senior Vice President and Head of Asia-Pacific at Payoneer, stated that this strong momentum reflects sustained global demand for Pakistan's digital services and highlights the industry's increasing focus on building resilient, multi-market revenue streams.

Global expansion also brings increased operational complexity. Entering the Asia-Pacific market requires adapting to the local payment ecosystems of different countries. A robust financial infrastructure is crucial for transforming cross-border logistics challenges into scalable growth opportunities. Fintech company Payoneer, dedicated to helping global SMEs conduct cross-border transactions, is strengthening its support for Pakistani exporters by providing local businesses with multi-currency payment and collection capabilities, enabling them to seamlessly receive and manage payments in major global currencies such as the US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen, and Singapore Dollar.