en.Wedoany.com Reported - Acquia, a global leader in digital experience platforms (DXP), has launched Acquia AI in Brazil. This solution integrates specialized agents that automate tasks such as website creation, content management, security audits, and digital experience optimization, aiming to reduce the complexity of managing multiple platforms, tools, and workflows for enterprises.
As organizations accelerate their digital transformation, the complexity of managing multiple platforms, tools, and workflows has become a major challenge for digital teams. In this context, artificial intelligence is evolving from content generation to a role of proactive execution and process coordination. Acquia AI integrates with the company's new digital command center, Acquia Source, unifying content, digital assets, applications, governance, and analytics into a single environment to manage the entire digital lifecycle.
Alberto Andrade, Senior Director of Solution Engineering at Acquia, stated that the rapid development of artificial intelligence is prompting enterprises to rethink how their digital ecosystems operate. The challenge is no longer generating more content, but managing and governing content consistently while AI accelerates production. Acquia AI reduces operational complexity by automating repetitive tasks, allowing teams to focus on higher-value business activities.
Using AI agents to automate tasks has already demonstrated results in global organizations. Boston Consulting Group (BCG) uses Acquia DAM to centralize its digital assets. Between 2021 and 2025, the platform grew from 500 active users to over 22,000 across 12 business units, currently managing more than 270,000 digital assets. As part of this growth, AI-based auto-tagging has reduced manual classification efforts and facilitated large-scale content reuse.
The platform also integrates features to enhance brand visibility in generative AI-driven environments. It optimizes content for parsing and citation by language models and tools such as ChatGPT, Perplexity, and Google AI Overviews. This approach aligns with the shift in how users discover information and encourages organizations to view presence in AI-based search engines as a complement to traditional search engine optimization (SEO) strategies.
This launch comes amid strong growth in enterprise AI adoption in Latin America, where organizations in industries such as retail, financial services, and manufacturing are increasing investments to optimize operations, improve customer experiences, and accelerate time to market. Andrade noted that artificial intelligence not only accelerates content creation but also demands management capabilities for quality, consistency, and governance, driving continued demand for platforms that integrate automation and AI. This will help organizations respond more quickly to business needs.
