en.Wedoany.com Reported - US tech company Roblox will launch the Build feature in New Zealand on July 28 for age-verified users aged 9 and above. This feature allows users to input text descriptions via a mobile app to automatically generate a basic playable game containing game mechanics, environments, characters, sound effects, and visual styles, without the need to use Roblox Studio or write code.

Build shares a backend with Roblox Studio. Users can start a project on their mobile device and then continue refining it using the full set of desktop tools, or launch an agent from Studio and check progress from their phone. The system is driven by a mix of open-source and proprietary AI models, trained on Roblox's 3D models and game-specific datasets. Roblox's Cube foundation model can generate game-ready objects that behave as expected without the need for manual scripting, including objects with functions such as drivability and shooting.

Roblox implements quality control through a discovery system based on long-term retention rates. Game rankings are determined by player retention data rather than novelty or quantity, and the method of creation is not distinguished. Games published via Build must undergo the same security checks and retention rate rankings as other games. Works targeting younger users require a longer review period before being added to the children's or curated catalog.

In the coming months, Roblox plans to launch agent tools for professional creators, including a game-testing agent that identifies bugs, an analytics agent that answers performance questions in plain language, and an experimentation agent that identifies tests to improve engagement and monetization. Additionally, a scene generation model is being developed that can create fully editable 3D environments from a single text prompt.

Current AI-generated content has led to an 84% surge in App Store submissions, and Apple is cracking down on low-quality AI applications. Roblox is betting on its retention rate discovery system as a natural quality filter, showcasing only games that players are willing to continue playing.

The Build basic version is free, with paid options available for advanced users. After alpha testing, it will expand to more regions, allowing all of the platform's 132 million daily active users to create game prototypes via their phones.