en.Wedoany.com Reported - Banco BV has achieved a 50% increase in operational efficiency through the House model developed in partnership with BRQ Digital Solutions and the integration of artificial intelligence. The bank stated that this initiative is part of its strategy to accelerate digital transformation, aiming to provide customers with more agile and personalized services.

Tiago Soares, Head of Marketing and ESG at Banco BV, said the bank's focus is to maximize operational efficiency without compromising brand consistency. By building the House model and incorporating artificial intelligence, it has expanded delivery capacity to support growing demand, keeping the bank at the forefront of the financial industry. The new model, with 100% AI integration, has also reduced the production cost per product by 42%. In 2025, the bank delivered 22,000 products, three times the volume in 2024. An example of the bank's creative leadership is the "Sem Tutu" campaign, where AI was used for the initial conception of characters, which were then refined by the internal team and ultimately launched as physical products.

The technology serves as strategic support, allowing the team to focus on data analysis and high-level creativity. Pablo Moura, Director of Experience at BRQ, stated that the partnership with Banco BV is based on cultural alignment and the bank's ability to rapidly adopt disruptive solutions.