Brenntag Secures Distribution Rights for Sudarshan Pigments in Indonesia and Five Other Countries, Plus Australia and New Zealand

en.Wedoany.com Reported - Brenntag, a global leader in chemical and ingredient distribution, has signed an exclusive distribution agreement with Sudarshan Chemical Industries to distribute the latter's cosmetic-grade pigments and specialty colorants across Southeast Asian markets, as well as to provide color solutions for home care, industrial, and institutional applications to customers in Australia and New Zealand.

The agreement covers Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. In Australia and New Zealand, Brenntag will deliver tailored color solutions for home care, industrial, and institutional applications, enabling customers to access Sudarshan's color technology to meet a wide range of formulation and performance requirements; dyes and pigments for home care applications will be supplied by Sudarshan.

Sudarshan is one of the world's leading manufacturers of pigments and colorants, with generations of expertise in color science. Its cosmetic portfolio encompasses organic pigments, inorganic pigments, effect pigments, pearlescent pigments, and dispersions for color cosmetics, skin care, hair care, and other personal care applications.

Brenntag's regional Application & Innovation Centers will provide formulation development support, application testing services, and market insights to help customers accelerate product development and create differentiated beauty and home care formulations.

Wissanee Ruangsorn, Regional President of Brenntag Beauty & Care, Asia Pacific, stated that Southeast Asia is a dynamic beauty market where brands are seeking innovative ingredients and formulation support to bring products to market. Sudarshan's cosmetic pigments will expand Brenntag's solution portfolio and technical support capabilities, helping customers develop high-performance products with strong visual appeal; home care, industrial, and institutional customers in Australia and New Zealand will also benefit from Sudarshan's extensive range of dyes and pigments.