Wedoany.com Report on Feb 11th, Emirates Skywards members can now convert their flight miles into cashback for everyday spending at hundreds of partner merchants. This new feature, available through the Skywards Everyday app, offers frequent flyers a more flexible way to use their rewards.

To promote this feature, members enjoy a 50% discount on the miles required for conversion until February 28, 2026. After updating the app, members can choose to earn new miles or convert existing miles into card cash when paying at participating stores.

This option covers approximately 500 brands across various sectors including dining, shopping, groceries, pharmacies, beauty, and fitness. Partners include well-known names such as Costa Coffee, Salt, Swarovski, NARS, Cole Haan, and Tory Burch.

The mileage earning rules are as follows: earn 1 mile for every 3 dirhams spent in retail, dining, and leisure, and 1 mile for every 5 dirhams spent on groceries and pharmacy purchases. Using an Emirates Skywards co-branded credit card allows for additional mileage accumulation. This service is also available to tourists in the UAE.

Dr. Nejib Ben Khedher, Senior Vice President of Emirates Skywards, stated: "Our members can earn and spend at any of the 500 most popular brands across the UAE at their convenience, and then get rewarded with miles or cashback on their card. This is another added value that our members appreciate in their daily activities."

Emirates Skywards is the airline's global frequent flyer program, with over 37 million members across four tiers: Blue, Silver, Gold, and Platinum. Members can accumulate miles through flights, hotels, car rentals, and partner spending, which can be redeemed for flights, upgrades, hotel bookings, or shopping experiences.