Wedoany.com Report on Feb 14th, Southwest Airlines recently completed a fleet-wide cabin refurbishment aimed at adding extra legroom seats. According to the plan, one row of seats was removed on the 737-700 aircraft to create space, while similar goals were achieved on the 737 MAX 8 and 737-800 by adjusting seat pitch. This project was completed ahead of schedule in January 2026, marking a shift in the airline's operational strategy.
Southwest Airlines CEO Bob Jordan stated, "The company is seriously considering adding first-class cabins on its aircraft." Although no official announcement has been made, based on current trends in the U.S. aviation market, industry insiders widely believe it is only a matter of time before Southwest introduces first-class cabins. This move may necessitate further adjustments to the airline's cabin layout.
Southwest Airlines has traditionally positioned itself between low-cost carriers and traditional airlines. However, in recent years, demand for premium seating in the U.S. aviation industry has grown significantly. Airlines like Delta Air Lines and United Airlines have achieved higher profitability through first-class cabins and loyalty programs, prompting several carriers, including Southwest, to consider upgrading their offerings. Southwest's Rapid Rewards program currently primarily applies to domestic economy-class redemptions; adding first-class options could enhance the program's appeal.
Under the influence of investor Elliott Management, Southwest has discontinued its open seating policy and introduced paid premium seats. While these changes have improved short-term financial performance, they have also altered the airline's traditional image. As Elliott gradually reduces its stake, Southwest must continue its transformation toward the premium market to maintain competitiveness.
Southwest Airlines may once again adjust its cabin layout to accommodate first-class cabins, reflecting the broader trend in the U.S. aviation industry toward premiumization. Specific implementation timelines and product details remain undetermined, but first-class cabins have become a key component of Southwest's strategic adjustments.
