Aptar Beauty has introduced new dispensing solutions for the personal care market, aimed at helping brands more easily offer personalized packaging to stand out on shelves. This initiative responds to the premiumization trend in the personal care market, where, with the rise of self-care culture, consumers are increasingly inclined to invest in high-quality, personalized products that support physical and mental well-being.

Aptar Beauty's decoration capabilities cover a variety of personal care dispensing technologies, including aerosols, spray pumps, dispensing pumps, and cosmetic pumps. The company provides in-house decoration treatments for plastic and metal surfaces, which are compatible with sustainable materials and support multiple color options, such as matte and gloss effects achieved through in-mold coloring, as well as spraying, painting, water transfer printing, and brushing treatments for metal components.

Additionally, Aptar Beauty offers metallic masterbatches, hot stamping, metallization, and metal caps, as well as screen printing, laser engraving, embossing, and debossed logos for promoting brand names or monograms. Its localized production approach simplifies the supply chain through a one-stop model, optimizes manufacturing processes, ensures quality control, and enhances the customer experience.

Recently, Aptar Beauty launched new dropper packaging solutions for skincare and skin cosmetics, equipped with automatic filling systems and short applicators for simple and hygienic dosing. Soft operation and high-precision droppers facilitate clean and controlled product application. These premium dispensing solutions are designed to support brands in achieving differentiation in a competitive market.