Wedonay.com Report on Mar 7th, Jungheinrich has officially launched its material handling brand, AntOn by Jungheinrich, in the Asia Pacific region. This brand focuses on providing products for businesses seeking simple and cost-effective solutions for their daily operations. This launch aims to meet the growing market demand for high value-for-money material handling equipment.
The AntOn by Jungheinrich series emphasizes reliability and is backed by German safety standards and testing expertise. With the advancement of sustainability initiatives and fleet modernization efforts in the Asia Pacific region, electric material handling equipment is accelerating in popularity, thereby driving demand for lithium-ion solutions that balance performance, efficiency, and total cost of ownership.
The initial product portfolio includes CBH 2.0, CBM 2.5, 3.0, and 3.5-ton electric forklifts, with rated load capacities ranging from 2,000 kg to 3,500 kg and a maximum travel speed of up to 17 km/h. These models are equipped with lithium-ion batteries, supporting fast charging, extended runtime, long service life, and reduced maintenance requirements. The company plans to expand the product line to a more complete range in the future.
In the New Zealand market, AntOn currently only covers forklift models, with pallet equipment not included in the local launch plans for now. This move reflects the rapid growth of the value segment in the Asia Pacific material handling market, which is expected to expand at a rate of 8.1% by 2030, primarily driven by industrialization, logistics expansion, and construction activities in India and Southeast Asia, while supply chains in places like New Zealand continue to diversify.
In New Zealand, developments in logistics, warehousing, and infrastructure are driving demand for cost-effective and reliable material handling equipment. Rising operational costs and ESG expectations are accelerating the transition from internal combustion forklifts to electric alternatives, with lithium-ion technology gaining popularity due to its total cost of ownership advantages, charging characteristics, and suitability for multi-shift operations.
Nadine Despineux, Member of the Sales Management Board at Jungheinrich, stated: "The AntOn by Jungheinrich brand is a new product line combining ease of use, reliability, and cost-effectiveness. We specifically target companies looking for economical, efficient, and simple solutions for typical warehouse and transportation needs."
Following a successful debut and strong sales performance in Europe, AntOn by Jungheinrich has now entered the Asia Pacific market. The brand is supported through multi-channel sales, including e-commerce, direct sales, and a network of selected partners and distributors.
Manojit Acharya, Vice President of Jungheinrich Asia Pacific, said: "With over 70 years of material handling expertise, Jungheinrich offers end-to-end solutions supported by a well-established parts and service network in the Asia Pacific region. AntOn by Jungheinrich extends our offering to customers who value reliability, simplicity, and value the most, providing cost-effective solutions to get the job done." He added: "To extend this value beyond our current sales channels, we invite distributors to join the AntOn by Jungheinrich partner network, supported by strong regional parts availability, dedicated distributor management, and top-tier partnership tools."
This launch reinforces Jungheinrich's commitment to making material handling solutions accessible to a wider range of Asia Pacific businesses, aligning with its 2030+ strategic vision aimed at driving innovation and accessibility in the material handling industry through the AntOn brand.
