en.Wedoany.com Reported - Sportswear brand Under Armour has joined the U.S. Cotton Trust Protocol to enhance the sustainability of its cotton sourcing. Through the protocol, Under Armour will gain access to verified field data covering key environmental indicators such as water usage, greenhouse gas emissions, soil health, and land use.

As an initial step, the brand plans to include cotton used in all graphic T-shirts from its Freedom collection in the protocol's tracking this fall. The collection supports active-duty military personnel, veterans, and first responders. Aaron Driggers, Director of Sustainability at Under Armour, stated: "At Under Armour, we believe that performance begins with the materials we choose. Where and how cotton is grown matters. We are thrilled to join the U.S. Cotton Trust Protocol and enhance supply chain transparency as we continue to develop premium products for athletes."

The U.S. Cotton Trust Protocol is a voluntary sustainability initiative by U.S. cotton farmers, emphasizing quantifiable and verifiable goals across six sustainability areas. Dr. Gary Adams, President of the Protocol, commented: "We welcome Under Armour—a brand dedicated to innovation and continuous improvement. The Trust Protocol's data-driven approach will help Under Armour reinforce its commitment to sustainable sourcing."

The protocol claims to be the first sustainable cotton fiber program to provide comprehensive, verifiable data. In its 2024/25 annual report, over 1,500 grower members made measurable progress across the six areas. Recently, Marjory Walker and Liz Hershfield were appointed as co-directors of the program.

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