en.Wedoany.com Reported - Lotus has officially entered the Brazilian market, showcasing its product lineup and market strategy at a launch event in São Paulo. As a British sports car manufacturer under the Geely Group, Lotus is not betting on a single model or niche market in Brazil, but rather building a business system that covers different technical routes and user needs.
The centerpiece of the launch event was the Evija, a fully electric hypercar with 2,039 horsepower, limited to just 130 units worldwide. This model represents Lotus's technological peak in electrification, accelerating from 0 to 300 km/h in approximately 9 seconds. Lotus plans to deliver two Evijas to the Brazilian market, with an estimated price of around 50 million Brazilian reais each.
Lotus's product lineup in Brazil covers both traditional powertrains and electrification. The Emira, a model bridging the brand's past and future, retains Lotus's sporting DNA with a mid-engine, two-seat layout. Lotus confirmed it will introduce two versions to Brazil: one equipped with a four-cylinder turbocharged engine and an 8-speed dual-clutch transmission; the other with a V6 supercharged engine, offering six-speed automatic and manual transmission options. Amid the industry's accelerating electrification, the manual V6 sports car has been retained.
On the electrification front, Lotus launched the Eletre, a high-performance SUV available in 612-hp and 918-hp configurations. It is based on an 800-volt electrical architecture supporting ultra-fast charging and is equipped with 32 driver-assistance sensors. The Emeya was virtually unveiled as a four-door electric GT with 918 horsepower and 985 Nm of torque, integrating rear-wheel steering and an adaptive suspension system.
Lotus also plans to introduce extended-range electric vehicle (EREV) models in Brazil. Under this technical route, the internal combustion engine only serves as a generator to charge the battery, while the wheels are still driven by electric motors. This solution has viable potential in markets with limited charging infrastructure. Clemente Faria Jr., CEO of Lotus Cars Brasil, stated that the Brazilian market has true car enthusiasts, and the brand will offer an experience based on 78 years of history and iconic products.
Lotus has been part of the Geely Group since 2017, which also owns brands such as Volvo, Zeekr, and Smart. Combining its nearly eight decades of sports engineering tradition with Geely Group's financial and technical resources, Lotus aims to establish a niche positioning in the Brazilian market, rather than competing on sales volume or price wars.
Final pricing, detailed version specifications, and complete configurations for the Brazilian market will be announced at a later date.
Lotus has confirmed it will expand its business network in Brazil, with future store locations and partner selections based on a clear market positioning logic. The brand aims to serve customer groups who value authenticity, rarity, and experience.
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