en.Wedoany.com Reported - Vero, Brazil's seventh-largest broadband internet provider, announced on June 2 the launch of its independent mobile operations, entering the market with the Vero Controle Mais postpaid plan. The company, whose shareholders include Vinci Compass and Warburg Pincus, currently operates in 426 cities across nine states.

Vero CEO Fabiano Ferreira stated that the mobile user market is far larger than the home and business user market, and this move will significantly expand the addressable market. The company is initially targeting a market share of approximately 121 million postpaid plan SIM cards, of which the three major operators TIM Brasil, Claro, and Vivo hold 118 million. In the 12 months ending in March, the number of postpaid users in Brazil grew by 8.5%.

Vero's mobile telephony business has existed since its merger with Americanet in 2023. In the first quarter, mobile users reached 336,000, a year-on-year increase of 68%, and the penetration rate among broadband customers rose to 13.4%, more than double that of the first quarter of 2025. Vero operates as a mobile virtual network operator, using TIM's infrastructure.

The implementation plan is divided into three waves. The first wave, lasting six months, focuses on 300 cities where mobile telephony services already exist, with an addressable market of 26 million connections. The second wave will expand to the nine states where the company operates, based on the progress of the first wave, expanding the addressable market to 121 million connections. The third wave may extend services nationwide, but Ferreira stated this will take several years.

To stand out in the competition, Vero is betting on service bundling, starting with streaming. Initially, the Vero Controle Mais plan will bundle Globoplay and Vero Vídeo platforms, starting at 60 Brazilian reais per month. Ferreira stated that the company focuses on consumers who need not only connectivity but also more services.

Starting from the second wave, for every 1% market share gained, the company can increase revenue by approximately 60 million Brazilian reais. Last year, net revenue was 1.7 billion Brazilian reais, a year-on-year increase of 4.1%. Ferreira believes that achieving a double-digit market share in the operating market is feasible in the long term, with a 10% share meaning an additional 600 million Brazilian reais in revenue annually. Vero's average revenue per user in the first quarter was 118 Brazilian reais, a year-on-year increase of 5%. Currently, 42% of users have bundled broadband with mobile or digital services. The company does not rule out growth through mergers and acquisitions, having already incorporated 47 companies through the integration of Americanet. Ferreira stated that the focus is on achieving growth in a sustainable manner and with financial discipline, without ruling out M&A opportunities.

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