en.Wedoany.com Reported - MTN Group recently announced the launch of a new video streaming service called MTN One TV, which integrates live television, local content, and international entertainment into flexible packages, offering a variety of viewing and payment options.
MTN One TV allows customers to choose different viewing modes based on their location, including free content, ad-supported, pay-per-view, and subscription services. Payment is one of the main barriers to promoting streaming services in the African market. MTN stated that users can pay using airtime, mobile money, and other locally supported payment methods, with specific options depending on local conditions.
MTN positions the platform as a new opportunity for African creators, broadcasters, advertisers, and ecosystem partners, leveraging its scale advantages in connectivity, payments, and digital services to help content reach a broader audience. Selorm Adadevoh, MTN Group's Chief Commercial, Strategy, and Transformation Officer, said that MTN aims to improve content discovery, expand audience reach, and achieve sustainable growth in Africa's digital entertainment ecosystem by unifying a wide range of content experiences. In a statement, he noted that by leveraging connectivity, fintech, and digital capabilities, MTN One TV will make relevant content more accessible while creating new opportunities for Africa's creative and digital economy.
MTN plans to gradually roll out the service across its African markets in phases, building a more consistent and scalable entertainment solution covering the entire region. This launch comes one year after MTN Group partnered with UK-based video software provider Synamedia to develop a new streaming platform for African mobile and fixed broadband users. MTN's competitor, Airtel Africa, has been offering the Airtel TV streaming platform since 2020. Statista predicts that revenue from Africa's streaming market will grow to $7.1 million by 2029.
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