en.Wedoany.com Reported - On June 9, Saidou Technology unveiled its new AI automotive brand AIVA, whose name is derived from "Artificial Intelligence Voyage Ahead." The official explanation suggests that AI accompanies users all the way forward, while "AIVA" also naturally evokes the semantic association of "love me." The brand's first concept car, the Origin Concept, made its official debut. The company stated that the first production model, the ME7, will be unveiled within the year, with the entire lineup covering the mainstream market above 200,000 yuan. In terms of branding, AIVA announced a partnership with Volcano Engine, where both parties will jointly define, design, and create the AI automotive experience. Volcano Engine will provide AIVA with technical services such as the Doubao large model and intelligent cockpit to enhance the in-vehicle smart interaction experience.

AIVA unveiled its brand logo, designed with AI as the starting point and the "embodied AI lifeform" as the core imagery. According to the company, the central circle in the logo represents the AI large model as the brain, while the internal form symbolizes a real person, freely embracing the world under the protection of a fully ecological AI lifeform.

At the launch event, the first model, the Origin Concept, was showcased. The car features a coupe SUV design with a dynamic front end, headlights equipped with light language functionality, air guide slots on the hood, and a LiDAR system on the roof. The side profile boasts muscular lines with a rising waistline, while the rear adopts a wide-body design and a fastback silhouette, complemented by exaggerated rear bumpers and a spoiler. Prominent positions on the body are fitted with auxiliary driving lights.

The company stated that the Origin Concept starts with the AI large model and reinterprets the overall vehicle form based on biomechanics, aiming to present a forward-looking vision of an embodied AI lifeform. In the future, AIVA will refine its product lineup with an efficient iteration pace, focusing on AI interaction, smart experience, emotional companionship, and safety care.

Li Bo, former core head of the Huawei AITO M5/M7/M9 product line, officially assumed the role of AIVA President and served as the keynote speaker for the entire launch event. Li Bo previously worked for an extended period in Huawei's terminal ecosystem and served as the head of Huawei's Smart Selection Vehicle Product Department.

The core highlight of Saidou Technology's AIVA brand new cars is the standard inclusion of the Volcano Engine Doubao large model across the lineup, supporting multimodal interaction, emotion sensing, scenario-based recommendations, and seamless integration with the Douyin/Feishu ecosystem. It is reported that its assisted driving system will collaborate with DeepRoute.ai, and the new cars will be produced at the Seres Phoenix Factory.

Saidou Technology also released an official promotional video showcasing scenarios where the vehicle is defined by AI, including conversations with people, QR code payments, automatic seat adjustments, recording life through imagery, and providing power for camping.

In terms of shareholder background, Chongqing Shaci Zhiyuan is the largest shareholder of Saidou Technology, holding 34.5% of shares; Seres is the second-largest shareholder with 32.96%; and CATL holds 9.89%.

Data shows that the AITO brand accounted for 90.3% of Seres' sales in 2025. Meanwhile, due to the special nature of its partner, vehicles equipped with its advanced intelligent driving face obstacles in overseas markets. By deploying Saidou Technology, Seres is attempting to explore a path to reduce its reliance on the AITO brand.

According to the "Embodied Intelligent Business Cooperation Framework Agreement" signed on October 9, 2024, between Seres' subsidiary Chongqing Phoenix Technology Co., Ltd. and Volcano Engine, the two parties will collaborate on the project "Multimodal Cloud-Edge Collaborative Intelligent Robot Decision-Making, Control, and Human-Machine Enhancement Technology." Under this cooperation model, Volcano Engine will leverage its technological advantages in language, vision, multimodal, and artificial intelligence general models to provide intelligent algorithms and computing power support for the new brand.

It is reported that the Saidou intelligent driving solution will not adopt the Huawei Qiankun ADS system. The new brand name "Saidou" is interpreted by the industry as a direct reference to Volcano Engine's Doubao large model, with both parties collaborating to integrate the Doubao large model into vehicle systems, a project currently in the research and development phase.

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