en.Wedoany.com Reported - South Korean enterprise Bizplay, specializing in expense management and B2E services, will transition to a direct management system under founder and Webcash Group Chairman Seok Chang-gyu. This move aims to further solidify market leadership in the era of artificial intelligence, accompanied by a restructuring of the company's business strategy.
Bizplay primarily targets large enterprises with annual sales of 10 trillion KRW and over 10,000 employees, offering on-premise deployments based on a "connector" model that integrates external services in five areas—expense processing, business travel, welfare, meal expenses, and general affairs—with internal corporate systems. The company plans to enhance operational efficiency and competitiveness through comprehensive digitalization and automation of business processes, while supporting ESG management. Notably, its integrated platform for automating corporate cash flow, "eACCOUNTING," enables one-stop processing of expense payments, settlements, and accounting linkages. Bizplay positions itself as a hub connecting enterprises with external ecosystems, rather than a mere solution provider.
In 2022, Bizplay pioneered the B2E innovation model in South Korea, investing 30 billion KRW over the past three years to upgrade services, winning favor from large enterprises and public institutions such as Hyundai Motor and POSCO DX. Chairman Seok Chang-gyu plans to leverage this market trust through direct management, upgrading B2E services—including business travel, welfare, and meal vouchers—into an AI-driven smart infrastructure.
Bizplay's B2E services are closely tied to employees' daily work. Its automated business travel management service, "bzp Business Travel Management," integrates 44 partner infrastructures including airlines, accommodations, trains, and car rentals, allowing users to complete everything from requests to settlements via a single smartphone. The system features built-in AI capabilities that automatically recommend optimal routes and lowest-priced flights based on company policies, and detects improper reimbursements in real time, enhancing expense management accuracy. In a government adoption case, the service is expected to save approximately 8.5 billion KRW annually and reduce 5.25 million paper receipts. In the private sector, companies such as Hyundai Motor, POSCO DX, and SeAH Changwon Special Steel are also using the service.
For meal expense management, Bizplay offers the "bzp Bizplay Meal Voucher" service. This service replaces paper meal vouchers with smartphones for meal payment and management, linking with 800,000 Zero Pay affiliated stores nationwide and the delivery app Yogiyo, allowing users to use it freely anywhere. Within just three years of launch, it has become South Korea's representative mobile meal voucher service, serving over 1,000 companies and approximately 80,000 users. In the welfare domain, the "bzp Welfare" service allows welfare points issued by companies to be used freely in the company's internal welfare mall and at 2 million Zero Pay affiliated stores nationwide. The service includes industry restriction features, enabling companies to set usage locations by industry and product category—a proprietary technology of Bizplay and a key reason large enterprises choose the service.
Seok Chang-gyu stated that Bizplay is currently South Korea's top enterprise, leading expense management and B2E services for over 32,000 companies. Moving forward, it will accelerate growth centered on expense management and B2E services, deeply embedding AI across all areas of business travel, welfare, and meal vouchers, ultimately becoming a global platform that transforms how companies and employees work.
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