en.Wedoany.com Reported - Persistent Systems (BSE: 533179, NSE: PERSISTENT) announced a partnership with the San Francisco Unicorns for the 2026 Major League Cricket (MLC) season. Under the agreement, Persistent will serve as the official Re(AI)magining™ Partner at the team's Premier Partner tier, aiming to integrate artificial intelligence and data-driven innovation into a high-performance environment.
This partnership aligns with Persistent's strategy to expand its AI capabilities in North America and build closer ties with clients operating in real-time, high-decision-density environments. The collaboration will be implemented as part of Persistent's #GameReAImagined campaign, which explores how AI can make the hidden layers of the game more visible through on-field performance insights and more immersive off-field fan experiences.
As the official Re(AI)magining™ Partner, Persistent will work with the team to explore opportunities in data, AI, and fan engagement, extending the partnership from sponsorship to potential innovation areas. With MLC rapidly expanding in key U.S. markets, this collaboration creates an environment to showcase how intelligence, analytics, and technology can shape performance and fan culture.
As part of the partnership, Persistent will have visibility on the team and digital platforms. The partnership is designed as an integrated engagement platform, including brand exposure on boundary boards, team jersey branding, and an exclusive branded content platform, "Persistent Coaches' Corner." The partnership also includes an exclusive hospitality box, creating opportunities to connect with North American clients and partners in a performance-driven setting, including curated, invitation-only experiences.
Sandeep Kalra, CEO and Executive Director of Persistent, said that cricket, like business, is increasingly a game of intellect as much as execution, and the ability to turn data into real-time insights is increasingly defining the gap between good and great outcomes. Persistent helps enterprises redefine how AI can create an advantage, and this partnership brings that vision to life in a high-performance environment where every decision matters. David White, CEO of the San Francisco Unicorns, said that sports are evolving rapidly, with data and technology playing an increasingly important role in how teams prepare, play, and engage with fans. The partnership with Persistent gives the team an opportunity to explore new ways to apply these capabilities in performance and strategy, and as the sport continues to grow in the U.S., there is also significant potential to enhance the fan viewing experience.
The San Francisco Unicorns were founded in 2023 as one of the six founding members of Major League Cricket (MLC), a T20 tournament. The roster includes Australian national players Matthew Short and Jake Fraser-McGurk, New Zealand player Finn Allen, and 2019 Cricket World Cup winner Liam Plunkett. Cricket Victoria serves as the Unicorns' high-performance partner. The team's lead investors are Silicon Valley entrepreneurs Anand Rajaraman and Venky Harinarayan, founding partners of the data-driven venture capital firm rocketship.vc.
Persistent Systems (BSE: 533179, NSE: PERSISTENT) is a global services and solutions company delivering AI-based, platform-driven digital engineering and enterprise modernization to clients across industries. With over 27,500 employees in 21 countries, the company offers software engineering, product development, data and analytics, customer experience transformation, cloud computing, and intelligent automation. The company is included in the MSCI India Index and listed on major indices of the National Stock Exchange of India, including Nifty Midcap 50, Nifty IT, Nifty Midcap Liquid 15, and several BSE indices such as S&P BSE 100 and S&P BSE SENSEX Next 50. Persistent is also included in the Dow Jones Best-in-Class World Index. The company is carbon neutral and has been recognized by Newsweek and Plant A Insights Group as one of "America's Greatest Workplaces for Diversity 2025." With a 468% increase in brand value since 2020, Persistent was named the fastest-growing IT services brand in the 2025 Brand Finance India 100 report.
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