en.Wedoany.com Reported - Bluefish, the Agentic Marketing Platform, has announced the launch of Agentic Campaigns, an automated workflow tool designed to help brand marketing teams organically optimize their visibility and performance on AI channels.
As consumers increasingly discover and interact with brands online through AI tools, Bluefish Agentic Campaigns provides marketers at Fortune 500 companies with a structured approach to scaling their influence over how brands are presented in AI. With this new feature, customers can manage their Answer Engine Optimization (AEO) strategy with the same rigor and structured processes as other digital marketing channels.
In traditional digital marketing, brand teams typically develop and execute media strategies across multiple channels and functions. With Bluefish Agentic Campaigns, much of the work is automated and optimized by AI agents to maximize performance on AI channels for specific brand goals. Built-in collaboration tools enable cross-functional AI marketing teams to easily work together and scale AEO initiatives across large organizations.
The user workflow is straightforward: set AI performance goals and campaign parameters, select the AI channels to optimize, and Bluefish automatically handles the rest, including analyzing historical AI performance, diagnosing key performance drivers, and generating targeted AI content and data strategies. The built-in optimization system automatically identifies critical gaps in AI models' understanding of the brand, determines content sources or topics that need updating, and provides detailed rationale for agent-suggested actions. The system also automatically tracks the impact of each change on key performance indicators, helping marketers measure the effectiveness of their efforts.
Jing Feng, co-founder and COO of Bluefish, stated that marketers have standard processes for every campaign type except AI. Agentic Campaigns is the first solution to create an automated, repeatable process that spans the entire marketing organization, enabling executives to visually see the connection between AI optimization investments and KPI changes, while execution teams receive clear, actionable directions.
Bluefish already works with over 10% of Fortune 500 companies, with clients including Adidas, Hearst, Ulta Beauty, and Tishman Speyer. Since its launch in 2024, the platform has expanded to hundreds of enterprise accounts across 15 verticals, including travel, financial services, consumer packaged goods (CPG), luxury goods, and beauty. With Agentic Campaigns, customers can take their AEO to the next level.
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