en.Wedoany.com Reported - AS Watson Benelux has adopted the latest version of Zetes' voice picking solution, "ZetesMedea," to modernize the picking processes at its logistics center. As a subsidiary of the health and beauty trading group AS Watson Group, this upgrade aims to enhance process flexibility, as well as the performance and robustness of the logistics center system, thereby providing efficient and sustainable support for the supply chain of retail brands such as Kruidvat and Trekpleister.

The company serves approximately 5 million customers per week, covering 1,500 stores and online channels, and operates three modern distribution centers in the Netherlands. This update to the voice picking solution is primarily seen as a technical upgrade aimed at improving system stability and optimizing underlying interfaces.
Through environmental modernization, AS Watson Benelux has gained a more robust and less error-prone infrastructure, while retaining a familiar and proven voice-driven workflow for pickers. Replenishment picking is a key component of the logistics process, ensuring that products temporarily out of stock during picking but replenished later in the day can still be picked and added to orders. Zetes states that the voice application plays a central role in this process, as it efficiently guides employees through tasks. According to Zetes in a press release, the upgrade immediately improved speed and user-friendliness for AS Watson Benelux, with users adapting well to the updated interface.
Bjørn Appel, Team Manager of e-Fulfillment at AS Watson Benelux, stated that users quickly adapted to the new version and were very satisfied with it. Additionally, communication issues between the software and pickers were significantly reduced, with the new version providing notably higher recognition accuracy, resulting in smoother interactions and fewer interruptions during the picking process.
The voice-driven approach is simple and effective for pickers, with orders received via headphones and confirmed through voice commands. This allows employees to work hands-free, stay focused, and achieve higher accuracy. According to Zetes, many users prefer this method because it enables more efficient and comfortable work. Appel also mentioned that the updated solution offers great flexibility, with the distribution centers in Heteren and Ede having completely different layouts but operating seamlessly with the same voice solution, and voice picking can be combined with other picking methods within the same warehouse environment.
Ruud Winkel, SCM System Manager at AS Watson Benelux, added that Zetes is a reliable partner with a deep understanding of their processes, enabling both parties to act quickly and communicate clearly. He stated that with the modernized ZetesMedea voice picking solution, the company now benefits from a future-proof, robust system that ensures high productivity, reduces operational issues, and helps deliver excellent service to stores and customers.
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