en.Wedoany.com Reported - Nexsur (represented by CEO Jang Hyun-guk) announced its acquisition of ONE Store, a local app store co-founded by South Korea's three major telecom operators and Naver. Nexsur passed a board resolution to acquire 20,247,990 shares of ONE Store for approximately KRW 62.6 billion, achieving an 89.03% stake. Sellers include SK Square (45.78% stake), Naver (24.06% stake), Steel Number One First (17.02% stake), and Krafton (2.17% stake).
SK Square, Naver, and Krafton will participate in Nexsur as strategic investors, a move that can sustain ONE Store's established business foundation, partnerships, and ecosystem. Nexsur plans to drive the growth of ONE Store's existing businesses through a new vision and strategy.
Nexsur plans to evolve ONE Store into a gaming hub, integrating its full-stack gaming platform capabilities accumulated in the global market—covering Web Shop, payments, community, Quest platform, Streamer platform, and reward systems—to transform ONE Store into the ultimate space for gaming. For users, ONE Store will become a super app for discovering, enjoying, and connecting games; for game developers, it will provide a one-stop LiveOps solution ranging from user acquisition and community management to game economy management and growth.
Nexsur also plans to expand the gaming hub strategy globally with blockchain at its core. The global version of ONE Store aims to become the world's first Web3 game store, fully supporting Web3-native experiences both in and out of games, and incorporating Web3 features such as wallets, stablecoins, decentralized exchanges (DEX), staking, and bridges, breaking through the restrictive policies of existing app stores.
ONE Store will integrate all games, chains, and markets into a unified global platform, aiming to become a single global building platform for Web3 games, driving the growth of the entire Web3 gaming industry. Additionally, Nexsur plans to develop ONE Store into an AI-native gaming platform for the next-generation content creation era, addressing the review challenges posed by the explosive growth in content output when AI breaks down barriers to game creation. Nexsur's strategy is to elevate ONE Store into an AI-native platform that analyzes and curates the vast array of games created by humans and AI in real time, providing connections for users.
With this acquisition, the brand will also be unified. The mainnet CROSS of the on-chain gaming platform will be renamed "ONE Chain," and the native token CROSS ($CROSS) will be renamed "ONE ($ONE)," aiming to establish a unified brand identity (BI) spanning ONE Store and ONE, integrating domestic and international operations under a single identity. Nexsur CEO Jang Hyun-guk stated that the company will provide a more enjoyable experience for players, more powerful solutions for game developers, and is committed to realizing the vision of becoming the world's number one gaming platform. After the acquisition, ONE Store's accumulated business structure and partnerships will be maintained, with content distribution lines such as games, apps, webtoons, and web novels operating stably, and existing collaborations with telecom companies and key partners continuing.
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