Toyota Launches Hilux Champ Pickup in Thailand Starting at 519,000 Baht
2026-06-23 15:50
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en.Wedoany.com Reported - Toyota has launched a new pickup truck named Hilux Champ in Thailand, developed on the IMV 0 global platform, positioned as a modular, low-cost, and easy-to-maintain multi-purpose work platform. The vehicle returns to a utilitarian design, focusing on meeting the needs of modern logistics, small businesses, and special service vehicles.

Toyota Hilux Champ is priced at approximately 81,700 reais in Thailand, emphasizing simplicity and modularity, and can be converted into an ambulance or food truck.

According to Toyota Thailand (Toyota Tailândia), the Hilux Champ features a ladder-frame chassis structure with multiple mounting points at the rear, facilitating the installation of various modifications without major structural changes. The model can be transformed into commercial forms such as a cargo bed, mobile repair vehicle, ambulance, food truck, refrigerated transport vehicle, or minibus. Toyota states that over 100 modification shops can adapt the platform for different purposes. The base cab accommodates two passengers, with a simple interior design prioritizing operational costs and practicality.

In terms of powertrain, the Hilux Champ is equipped with a 2.4-liter turbocharged diesel engine, model 2GD-FTV, with a displacement of 2,393 cm³. This engine delivers 150 hp at 3,400 rpm, with a maximum torque of 343 Nm for the manual version and up to 400 Nm for the automatic version. The transmission options include a five-speed manual or six-speed automatic, both with rear-wheel drive, and no four-wheel drive version is offered.

In terms of dimensions, the vehicle is designed to maximize cargo space. Depending on the configuration, the total length ranges from 4.52 meters to 5.30 meters, with a wheelbase of up to 3,085 mm and a width of 1,785 mm. In the longest version, the cargo bed interior length reaches 2,647 mm.

Pricing is a core competitive advantage for this pickup. According to Toyota Thailand (Toyota Tailândia), the entry-level version (manual transmission) with the 2.4-liter diesel engine starts at 519,000 baht, while higher-spec versions may exceed 615,000 baht. Directly converted, this equates to approximately 81,700 to 96,900 reais, excluding taxes and import costs. Toyota positions the Hilux Champ as an affordable solution, targeting small businesses, rural producers, and service providers seeking a cheaper alternative to traditional mid-size pickups currently on the market.

Toyota Hilux Champ

Toyota Hilux Champ is priced at approximately 81,700 reais in Thailand, emphasizing simplicity and modularity, and can be converted into an ambulance or food truck.

Key technical specifications of the Hilux Champ include: a 2.4-liter turbocharged diesel 2GD-FTV engine with a displacement of 2,393 cm³, power output of 150 hp, torque of 343 Nm (manual version), a 5-speed manual transmission, rear-wheel drive (4×2), seating for 2 passengers, maximum length of 5,300 mm, width of 1,785 mm, height of 1,735 mm, and maximum wheelbase of 3,085 mm. The starting price in Thailand is 519,000 baht.

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