en.Wedoany.com Reported - 3tentos has invested approximately 17.6 million reais to open eight new stores in the states of Goiás, Pará, Tocantins, and Minas Gerais, expanding its presence in strategic regions for Brazilian agriculture. At the same time, the company is making progress in the biofuels sector, planning to build a new corn ethanol plant in Redenção, Pará.
The average investment per new store is 2.2 million reais, allocated to building a complex structure that includes a commercial center, administrative area, and agricultural input distribution center. The company expects to continue opening new stores in the second half of the year.
This expansion is part of 3tentos' strategy to replicate its business model developed in Rio Grande do Sul in emerging production regions, a model previously validated in Mato Grosso. The new stores are already operational in Rio Verde, Goiatuba, and Jataí in Goiás; Santana do Araguaia and Redenção in Pará; Palmas in Tocantins; and Uberlândia and Uberaba in Minas Gerais.
João Marcelo Dumoncel, CEO of 3tentos, stated that this move not only opens new stores but also brings a complete ecosystem of solutions for rural producers to these regions, offering close service, qualified technical support, and long-term relationships. As of the store openings, the company has 81 stores nationwide, including 59 in Rio Grande do Sul, 14 in Mato Grosso, 3 in Goiás, 2 in Pará, 2 in Minas Gerais, and 1 in Tocantins. These stores provide technical support to rural producers, sell seeds, fertilizers, and pesticides, and purchase grains.
The first phase of expansion hired 107 employees, including administrative teams, managers, service professionals, and sales teams, with an average of five sales consultants per store. In the new markets, Rio Verde has become a major agricultural hub, with the company estimating a potential service area of approximately 1.6 million hectares, focusing primarily on soybean, corn, and sorghum cultivation. In Pará and Tocantins, the company plans to convert degraded pastures into agricultural land to boost soybean and corn production. In Goiás and Minas Gerais, consolidated regions with potential for double cropping, the initial focus will also be on soybean, corn, and sorghum crops.
In the biofuels sector, 3tentos announced plans to build a new corn ethanol plant in Redenção, Pará. This project follows the launch of the company's first corn ethanol plant in Porto Alegre do Norte, Mato Grosso, which received authorization from the National Agency of Petroleum, Natural Gas and Biofuels (ANP) to begin operations in the second half of May. The plant currently processes 2,000 tons of corn per day and is expected to reach a total capacity of 2,800 tons per day in the coming weeks. The company believes that combining commercial expansion with industrial investment aims to enhance grain purchasing capacity, strengthen regional logistics, and consolidate its presence in new frontiers of Brazilian agriculture.
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