en.Wedoany.com Reported - Dutch paint company AkzoNobel has signed a three-year color planning agreement with the city of Genoa, Italy, aimed at preserving the architectural heritage of this port city. The plan, developed by AkzoNobel's brand Sikkens, focuses on the historic old port area of Genoa, with some buildings dating back to the 18th century.
The plan will include technical guidelines specifying the colors and materials to be used in all future exterior facade restoration and renovation projects, with particular attention to landscape quality and color harmony. Simone Mazzoli, Commercial Director of AkzoNobel Italy, stated that Genoa has a strong identity traceable back centuries, and the company is working with the city government to strengthen color as an element of urban identity while protecting and enhancing the historic cityscape. Francesca Coppola, Genoa's City Planning Councilor, added that the goal is not to define a rigid model but to provide useful tools to guide future interventions on building facades, improving urban quality and consistency with historical context while also enhancing existing features.
The plan is based on analysis and research of traditional colors historically used in Genoa's architecture, as well as examination of techniques, materials, architectural concepts, and construction methods—areas where AkzoNobel has deep expertise. The urban area covered by the plan is divided into three sections and will be implemented in phases, starting with the port front area, with delivery expected within this year. All three phases are scheduled for completion by the end of 2027. As a leading brand in the professional painting sector in Italy, Sikkens has developed over 20 color plans for towns and cities across the country, successfully implementing projects in Turin, Naples, Portofino, Florence, and most of Rome.
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