Apple says AI data centers cause memory chip shortage, raises product prices
2026-06-29 09:13
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en.Wedoany.com Reported - Apple recently announced price increases for products such as iPads and Macs, citing a shortage of memory chips caused by the construction of artificial intelligence data centers, which has led to a sharp rise in prices for RAM and solid-state drive storage chips. In a statement, Apple said the consumer electronics industry is facing unprecedented challenges, with the rapid expansion of AI data centers driving an extraordinary surge in demand for memory and storage, and component prices have never risen so quickly or significantly. Apple noted that it had previously shielded customers from these price increases but has now reached a point where it needs to start raising prices across a range of products. Apple CEO Tim Cook stated that the price hike is "inevitable."

The power demand from data centers is also drawing attention. An article by Steve Hanley points out that a planned data center in northern Utah would require twice the state's current total electricity consumption. Robert Davies, a physics professor at the University of Utah, believes this massive computer center would form a large heat island, with the completed project covering an area roughly the size of Washington, D.C., potentially making it the largest data center on Earth. The heat it generates could raise nighttime temperatures in the high desert valley by up to 28 degrees Fahrenheit.

Elon Musk has also commented on the supply chain strain. In response to Tim Cook's claim that component prices have surged at a rate unseen in over 40 years, Musk replied on social media, stating that this is also the biggest price increase he has ever seen, with the gap between production and demand being insane and requiring more capacity. He noted that the gap between component production and demand "needs more production."

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