en.Wedoany.com Reported - Berlin-based artificial intelligence startup Peec AI is advancing a new funding round with a pre-money valuation of $200 million, doubling from eight months ago. According to sources cited by Sifted, the round is approximately $10 million. TechFundingNews also reported on the valuation negotiations.

Founded in 2025, Peec AI focuses on Generative Engine Optimization (GEO). Unlike traditional Search Engine Optimization (SEO), which tracks website search rankings, GEO monitors brand visibility in AI-powered conversational tools. When users ask ChatGPT or Perplexity questions like "What is the best CRM?", Peec shows brands whether they appear in the AI's responses. The company captures what users actually see by directly scraping screens rather than querying backend APIs, and tracks brand performance against competitors in 115 languages.

Peec achieved an annual recurring revenue of over $10 million just 16 months after launch. As of November, it was adding approximately 300 new clients per month, including Axel Springer, Chanel, ElevenLabs, and TUI. Its pricing starts at €75 per month. The company opened its first U.S. office in New York in May.

Peec's total funding to date is $29.1 million, with a significant portion coming from a $21 million Series A round led by Singular in November last year. Analysts estimate the GEO market size at approximately $1 billion in 2025, growing to $17 billion by 2034. However, the field is highly competitive, with players such as Profound, OtterlyAI, Bluefish, and SEO giant Semrush entering the space, some already offering solutions ranging from visibility measurement to content generation optimization.