en.Wedoany.com Reported - MoEngage has established a strategic partnership with Boldest (a Prodapt company) to introduce cognitive marketing to telecom operators, aiming to address industry pain points such as fragmented customer data, high churn rates, and slow time-to-market for personalized campaigns.
MoEngage recently acquired Aampe, creating the industry's first engagement platform that allows marketer workflow agents and individual user decision agents to operate within a unified system, enabling one-to-one personalization at scale. As an execution partner, Boldest applies its cognitive marketing framework to identify and process user intent signals in real time, driving seamless implementation and ongoing campaign management.
This closed-loop system is powered by artificial intelligence, covering personalized interactions throughout the entire customer journey from onboarding to renewal, providing enterprise-grade telecom operators with a proven path to reduce churn, accelerate growth, and enhance customer experience.
Sanjay Kupae, Vice President of Partnerships at MoEngage, stated that telecom operators possess the richest customer data, but fragmentation, slow decision-making, and reactive response models are leading to revenue loss. This partnership enables operators to rapidly adopt AI and cross-channel engagement to maximize user value. Keith Pires, Chief Revenue Officer at Boldest, noted that MoEngage's AI-driven platform complements Boldest by transforming insights and intent into personalized interactions and outcomes.
MoEngage is an intelligent agent customer engagement platform trusted by over 1,350 consumer brands, including Flipkart, Domino's, Loblaws, Kayak, Soundcloud, and Deutsche Telekom. The platform integrates customer analytics, intelligent agent marketing workflows powered by Merlin AI agents, and omnichannel orchestration, with 15 offices across North America, Europe, the Middle East, Africa, and Asia.
Boldest is an AI-native full-stack experience company that builds customer, supplier, and employee experiences based on cognitive science and creative innovation. Its PathIQ and Pathsuite suites provide cognitive marketing solutions combining behavioral science with deterministic interactions. Boldest is supported by Prodapt, part of a $3 billion global group with 30,000 professionals operating across 80 locations worldwide.
