en.Wedoany.com Reported - South Korean marketing technology company AB180 has completed a Series C funding round of 21.4 billion KRW. The funds will be used for R&D and overseas market expansion to accelerate the transition to an AI-native marketing platform.
AB180 announced on the 1st that it has recently completed a Series C funding round totaling 21.4 billion KRW. The round was led by Atinum Investment, with Z Venture Capital (ZVC), Korea Development Bank, IBK Industrial Bank, and Delight Investment joining as new investors. Existing investor Storm Ventures also participated in the follow-on investment.
With this funding, AB180's cumulative funding has reached approximately 41.3 billion KRW since its Series B round of 12 billion KRW in 2023.
Founded in 2015, AB180 primarily provides clients with the mobile advertising measurement (MMP) solution "Airbridge," as well as global marketing solutions such as Amplitude, Braze, and RevenueCat. The company achieved sales of 38.4 billion KRW last year and currently serves over 800 clients and more than 1,000 apps across over 30 countries, including South Korea, Vietnam, and Turkey. It has the data processing capability to analyze approximately 200 million mobile devices in real-time each month.
Its proprietary solution, Airbridge, has grown to become the only MMP service provider in Asia. Recently, the company has been upgrading beyond ad performance analysis to an AI-based marketing platform. In the "Airbridge GO" product currently under development, AI agents can autonomously execute the complete marketing process, from data analysis and marketing strategy formulation to ad creative production, campaign operation, and performance optimization.
The company plans to concentrate this funding on AI and big data technology R&D, global market expansion, strengthening enterprise client sales, and upgrading customer support systems. In the medium to long term, it will also consider an initial public offering (IPO) and strategic mergers and acquisitions (M&A).
Currently, the marketing technology (MarTech) market is rapidly restructuring, with a trend toward automating ad planning, execution, and performance analysis using generative AI. Against this backdrop, traditional MMP companies are introducing AI agents and expanding into platforms that support the entire marketing process.
Kim Dong-joon, Chief at Atinum Investment, stated that amid the growing importance of ad performance measurement and optimization, Airbridge has proven its technological competitiveness through official partnerships with global ad platforms. The company highly values its potential to expand beyond simple measurement into clients' actual marketing execution. AB180 CEO Nam Sung-pil said that this investment is a recognition of the company's technological capabilities and growth potential in the AI-centric marketing market, and that it will grow into a company leading the global marketing market through AI technology innovation and global business expansion.
