en.Wedoany.com Reported - Sophia Antipolis, France, July 2, 2026 – Enreach for Service Providers has announced the launch of Enreach UP 3.0, the latest version of its communication platform designed for telecom operators and system integrators. This release aims to transform enterprise telephony from a per-minute billing model into a business driven by conversational intelligence, introducing three core pillars: AI Assistant, Conversational Intelligence, and CRM Integration, enhancing customer interactions, employee productivity, and streamlining the mobile experience.
Enreach UP 3.0 leverages an AI Assistant to manage calls before and after conversations, integrating conversational intelligence to capture, transcribe, and convert voice into structured data. A new AI endpoint ensures every interaction remains under platform control, while the PICapp marketplace mechanism enables partners to innovate without upgrading the platform. Voice becomes data within the platform, measuring communication value through the intelligence generated around each interaction, seamlessly connecting to AI models, business applications, and CRM systems.
Primarily targeting small and medium-sized enterprises, the platform aims to improve the customer journey without increasing the burden on frontline employees. In enhancing customer interactions, the platform provides each employee with an AI Assistant capable of handling pre-, during-, and post-conversation interactions, including answering calls, understanding requests, resolving manageable issues, scheduling appointments, or escalating situations requiring human intervention. Before and after calls, the platform queries the CRM to display customer profiles, automatically generating summaries, action items, and sentiment analysis, which are synced back to the CRM. Outman Haytoumi, Head of Product Strategy at Enreach for Service Providers, stated that AI is democratizing assistant support, making it available to every employee.
In terms of employee productivity, the platform enables dynamic routing through contextual call routing and workflow automation, directing interactions to the most suitable person based on CRM context. Automation is driven by webhooks and functional nodes from the n8n workflow automation platform. The platform introduces an AI endpoint, through which third-party AI services connect, while calls remain under platform control; AI is associated with users as an additional endpoint, remaining part of the interaction throughout its lifecycle. Outman Haytoumi explained that AI is integrated as a participant in the communication flow rather than an autonomous agent, and can be invoked in different forms at multiple stages of a conversation.
Regarding streamlining the mobile experience, smartphones become AI endpoints that assist employees in real-time, reminding them of customer context or retrieving information. Users can hand off a call to the AI Assistant with a single gesture, monitor conversations in real-time, and regain control at any time. Jean-François Catz, Head of Mobile and Innovation at Enreach for Service Providers, stated that competitive advantage will come from the level of conversational intelligence delivered to customers.
Enreach UP 3.0 remains AI model-agnostic, supporting multiple transcription and analysis models out of the box, and allows operators to connect their preferred AI models using their own API credentials. Customers can choose the AI hosting location (public cloud, their own data center, or on-device), ensuring data sovereignty. The platform never operates autonomously; administrators configure the AI Assistant's scope and retain approval authority over decisions. Enreach describes this concept as hybrid intelligence.
The platform natively supports fixed-mobile convergence and is compatible with all communication endpoints. Through PICapp, the platform lifecycle is decoupled from applications; platforms deployed within operator or system integrator data centers can access an application marketplace developed by Enreach and third parties, without requiring platform upgrades. The initial release includes three VoiceData applications, with the catalog set to expand through partner contributions. Enreach UP 3.0 is scheduled for release at the end of July 2026 and will be exclusively distributed through indirect channels under a white-label model.
