en.Wedoany.com Reported - Storika, an AI-native creator marketing automation platform, announced the completion of its seed round funding, with investors including global beauty group Amorepacific, Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital. The specific amount was not disclosed. Designed specifically for direct-to-consumer (D2C) brands, the platform automates end-to-end influencer marketing workflows.
Influencer marketing has long relied on manual and relationship-driven processes, requiring brands to invest significant resources in identifying creators, managing outreach, negotiating terms, and measuring results. Storika replaces this operational layer with an AI orchestrator, autonomously running the complete campaign workflow from creator discovery and personalized outreach to content delivery and performance tracking. Unlike software dashboards that only display data, the platform directly executes actions, with its AI orchestrator commanding a network of specialized agents at each campaign stage, continuously learning from marketer feedback and past results to improve accuracy.
The platform boasts a database of over 7 million global creator profiles and builds relationships between creators, content, brands, and audiences in a graph database, enabling fit assessments that go beyond follower counts or keyword matching. Existing clients include Amorepacific and Korean food e-commerce platform Hanpoom, and the platform is expanding its focus to U.S. D2C beauty and lifestyle brands.
A representative from Amorepacific's investment team expressed being impressed by Storika's proprietary AI agent technology and the growth potential of the global creator marketing market. The funds will be used to advance AI agent infrastructure and expand the U.S. B2B customer base. The platform plans to officially launch on July 15 at the Google for Startups Accelerator: Korea Demo Day.
Storika CEO Brice Lee stated that the manual spreadsheet-based approach to influencer marketing is about to be replaced by AI-driven execution, and early adopters will gain structural advantages in cost and speed. He noted that with this funding and the July public beta, the company is building the infrastructure for global D2C brands to operate creator marketing with software precision and repeatability.
Headquartered in Seattle, Washington, Storika focuses on providing an AI-native creator marketing automation platform for D2C brands, with a database covering over 7 million global creator profiles. The platform manages the complete campaign lifecycle from discovery to performance analysis.
