en.Wedoany.com Reported - UK-based aerial work platform rental company Hire Safe Solutions announced on July 7, 2026, the official establishment of a crane and lifting division, building on its existing aerial work platform business. The division will offer a range of equipment including mobile self-erecting tower cranes, all-terrain cranes, and spider cranes, while the company's existing fleet of 360-degree telescopic handlers will also be integrated into the new division. The first piece of equipment is an 8-ton Liebherr MK140 mobile self-erecting tower crane, expected to be delivered next week.
Founded in 2013 by Gerard and Rebecca Jennings, Hire Safe Solutions is headquartered in Leamington Spa, central England. The company currently operates over 2,000 aerial work platforms, specializing in large boom and scissor lifts. In addition to equipment rental, the newly established crane and lifting division will provide comprehensive contract lifting services, including lifting plan design and project management.
A company spokesperson stated that they are very proud to launch this specialized lifting division, which will expand service capabilities and provide customers with a complete integrated solution for lifting and aerial work platforms.
Industry analysis points out that this move is relatively rare in the competitive UK crane rental market. The UK crane rental business has historically been challenging to operate, being capital-intensive and requiring experienced operators, lifting plan designers, and dispatchers. However, Germany's Gerken company adopted a similar strategy in early 2024 and achieved some success. Some analysts believe that adding the crane business may be aimed at serving the needs of one or two key clients.
This business expansion marks Hire Safe Solutions' transformation from a single aerial work platform rental provider to a comprehensive lifting service provider, helping the company establish a differentiated competitive advantage in the UK rental market. With the delivery of the first Liebherr MK140, the company will officially enter the new track of crane rental.
