en.Wedoany.com Reported - CJ Olive Young has deployed AI shopping assistants and AI translation services in its stores to enhance shopping convenience for foreign customers, in response to the continued growth in global demand for K-Beauty.
The company announced on the 8th that it is currently prioritizing the operation of "AI Shopping Assistants" in multi-story stores with a high proportion of foreign customers and significant demand for shopping information. This service enables real-time conversations through self-service kiosks and AI avatars, allowing customers to shop independently without the need for staff assistance. A single device can provide product descriptions, inventory inquiries, in-store location confirmation, and product recommendations based on individual skin type or preferences, supporting 8 languages. The kiosks also support inquiries about payment methods, tax refunds, and other information. A company official stated that this service is expected to allow employees to focus more on professional consultations and customer service, while providing a dashboard that displays data such as customer dwell time and key questions, enabling analysis results to be used for store operations that reflect customer needs and characteristics.
To facilitate one-on-one consultations between foreign customers and staff, Olive Young has also launched an "AI Translation Service." Building on the portable translator introduced in 2024, this service incorporates AI technology to improve translation accuracy and convenience, expanding language support to 38 languages. Customers can participate in real-time chats by scanning a QR code displayed by staff, or use the microphone on in-store tablets for voice conversations with employees. The service has learned specialized data within the K-Beauty shopping environment, enabling accurate communication of relevant professional terminology. The company expects this to allow customers to describe skin issues in their native language and receive detailed guidance from staff on ingredients or usage methods.
An Olive Young official stated that with the rising popularity of K-Beauty and the continuous increase in foreign visitors to Korea, the company will continue to upgrade its AI-based store services to enhance shopping convenience for global customers. These services will be expanded to stores nationwide, aiming to create a shopping environment without language barriers and establish itself as a global K-Beauty hub where customers can experience K-Beauty up close.
