Wedoany.com Report-Dec.26, Rakuten Mobile, Japan's newest and most modern mobile network, has announced that its total subscriber base surpassed 10 million as of December 25, 2025. This milestone was achieved in just 5 years and 8 months since the full-scale commercial launch of its mobile services in April 2020.

The company attributes this rapid growth to the continued support of its customers and strong collaboration with business partners. Rakuten Mobile has focused on delivering innovative, high-quality services to disrupt the traditional mobile market in Japan.

To celebrate this achievement, Rakuten Mobile will launch a series of commemorative campaigns offering special benefits to express appreciation for customer loyalty. These initiatives will be promoted through the company's official social media channels and at Rakuten Mobile shops nationwide.

One key campaign is the 10 Million Subscribers Celebration: New Year Lucky Draw. Participants who follow Rakuten Mobile's official X account, repost the designated campaign post, and join the lucky draw will have a chance to win prizes. Rewards include a Rakuten Mobile original Daruma doll, a gold replica SIM card, or Rakuten Points. Winners will be selected randomly.

Another promotion is the 10 Million Subscribers Celebration: Rakuten Mobile Shop Estimate & Apply to Share in 10 Million Points Campaign. Customers who visit a Rakuten Mobile shop to obtain a price estimate and apply for service will share in a pool of 10 million Rakuten Points. Starting January 15, 2026, participating shops will also distribute limited-edition Okaimono Panda stickers featuring a special design to mark the 10 million subscriber milestone.

Rakuten Mobile has created a dedicated page on its official website to celebrate the achievement. The page includes detailed information about the various campaigns and features testimonials from customers sharing their experiences with the network.

Mickey Mikitani, Chairman and CEO of Rakuten Group, said: “Rakuten Mobile has reached a significant milestone by surpassing 10 million subscribers. We sincerely appreciate the support of each and every one of our customers and the cooperation of all our partners, who made this success possible. Since entering the mobile carrier business with the goal of democratizing the mobile market, we have relentlessly pursued disruptive innovation. Today’s achievement is a new starting line, we remain committed to delivering even more enjoyable and convenient services that enrich our customers' lives.”

This accomplishment highlights Rakuten Mobile's steady progress in building a competitive, customer-focused network in Japan. The company continues to invest in network expansion, service improvements, and innovative offerings to meet growing demand for reliable and affordable mobile connectivity. The milestone also reflects the positive response from users who value the company's approach to enhancing the mobile experience.