OpenAI to Test Targeted Ads in ChatGPT

In the coming weeks, OpenAI plans to launch an advertising test within the ChatGPT app for some users in the United States.

According to OpenAI's announcement on Friday, this ad test will target free ChatGPT users, as well as users on the new, lower-cost Go plan priced at $8 per month. This plan was previously launched in India and is now gradually expanding to the US market. Notably, users on the higher-priced ChatGPT Plus subscription will not see ads to maintain their premium experience. OpenAI's move into advertising aims to diversify its revenue streams and further offset the substantial costs associated with developing and operating AI systems.

Through this targeted ad test, OpenAI can not only explore new monetization models but also gain deeper insights into user needs, providing strong support for future product optimization and service upgrades. This also reflects a new trend in the commercialization efforts of the AI industry: how to achieve sustainable revenue growth while maintaining technological innovation.