Wedoany.com Report on Feb 6th, Comviva has partnered with Malaysian telecommunications operator CelcomDigi to deploy a new-generation digital distribution management system for the latter's channel partners. This initiative aims to optimize sales processes and enhance operational efficiency through technological upgrades.
CelcomDigi, with over 20 million users, has enhanced its digital distribution capabilities by introducing a unified digital distribution management system powered by Comviva's BlueMarble Retail platform. This solution supports its channel partner ecosystem, automating and optimizing sales and distribution processes across online, direct, and indirect channels, thereby improving the customer experience.
The platform replaces multiple legacy systems with a single, resilient architecture capable of supporting mission-critical operations and seamless integration across the enterprise. By connecting numerous enterprise systems and over 300 touchpoints, this transformation enables large-scale operations, allowing CelcomDigi to integrate tens of thousands of partners, points of sale, and users.
Rajesh Chandiramani, CEO of Comviva, stated:
At Comviva, we are passionately committed to co-creating a new digital future with our customers. The partnership with CelcomDigi marks a strategic step in our mission to empower customers with cutting-edge technology and unparalleled operational excellence. Our BlueMarble Retail platform is a significant advancement in helping telecom operators digitally engage with channel partners, accelerate innovation, and deliver compelling customer experiences.
This collaboration represents progress in the Malaysian telecommunications sector, combining Comviva's digital capabilities with CelcomDigi's market influence to deliver a unified and efficient sales ecosystem. The digital distribution management system serves as a centralized platform for inventory control, partner management, and customer support, reducing operational inefficiencies while improving overall performance. It also streamlines sales workflows, ensuring smoother transactions and a more consistent customer experience.
Comviva's BlueMarble is a modular digital platform encompassing commerce, order management, customer care, and partner management. Built on a cloud-native, microservices architecture, this 5G-ready open solution enhances business agility by supporting personalized customer journeys and experiences.
