en.Wedoany.com Reported - Roshfrans launched a new generation of light vehicle lubricants at a recent press conference, featuring three products: the 100% fully synthetic HI-ZYNTEX API SQ, the semi-synthetic HI-FLUX API SQ, and the mineral oil HI-ENERGY API SL. These products comply with API SQ and ILSAC GF-7 standards, designed to enhance protection performance, thermal efficiency, and fuel economy.

Professional race car driver and new brand ambassador Fercho Urquiza stated at the event: "This is not a tweak or an upgrade, but a true evolution. Roshfrans has decided to go far beyond the target." Sales Manager Miguel Ángel Álvarez introduced the features of each product: HI-ZYNTEX API SQ targets the high-end market with a 100% synthetic formula, specifically designed for turbocharged engines; HI-FLUX API SQ is a semi-synthetic lubricant aimed at the main vehicle models in the Mexican market, balancing cost and performance; HI-ENERGY API SL is a mineral oil designed for high-mileage engines requiring extreme care.

Roshfrans has also upgraded its packaging: the new bottles feature improved ergonomic design, a content viewing window, and a wider nozzle for a more efficient pouring system.

It was also announced at the press conference that all of the company's product lines (including lubricants, transmission fluids, antifreeze, and greases) will now carry the "Made in Mexico" seal. Marketing Director Jacquelin Fuentes noted: "Every bottle represents Mexican talent, Mexican engineering, and employment for thousands of families." General Manager Sergio Platonoff Castillo concluded: "We want to compete with technology, quality, and innovation. Today, we have proven that Mexican products can stand alongside any lubricant in the world."

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